Head of Social Media & Channels

Red Bull; Stockholms kommun; Sur place; SEK 1 100 000 - 1 700 000; Plein temps

Résumé du poste

Red Bull Sweden AB is seeking a Head of Social Media & Channels to lead the team responsible for Sweden's managed channels, owned platforms and content production. You will shape channel strategy, editorial programming and content planning to drive audience growth and campaign impact.

You will collaborate with cross‑functional teams to translate business objectives into engaging, culturally connected storytelling across all platforms, managing campaigns from concept to distribution.

Qualifications

• At least 5+ years of experience within Content Strategy, Editorial Programming, Social Media, Digital Marketing, Media, Publishing or Audience Development.
• Proven experience developing and managing channel strategies, content ecosystems or editorial programming for brands, publishers or media organizations.
• Strong understanding of audience behavior, platform dynamics and content consumption across digital and social channels.
• Experience translating business objectives into channel, content and audience growth strategies.
• Excellent communication skills in both Swedish and English, written and spoken.

Responsabilités

• Lead the team responsible for Red Bull Sweden's managed channels, owned platforms and content production.
• Develop channel strategies, creative concepts and content plans that bring Red Bull's projects to life and maximize reach.
• Own and evolve Red Bull Sweden's portfolio of owned and managed channels.
• Define roles, purposes and audiences for each channel to drive growth and differentiation.
• Use data to establish measurement frameworks and provide actionable recommendations.
• Collaborate with cross‑functional teams and external partners on major productions and campaigns.
• Lead day‑to‑day programming and long‑term strategic growth of content across platforms.

Connaissances

Channel strategy

Content planning

Audience growth

Team leadership

Data-driven decisions

Editorial programming

Social media

Digital marketing

Content distribution

Description du poste

Red Bull creates some of the world's most exciting stories. Now we're looking for someone to make sure they reach the right audience.

As Head of Social Media & Channels, you'll lead the team responsible for Red Bull Sweden's managed channels, owned platforms and content production, driving everything from channel strategy and audience growth to creative development and execution.

This is a unique opportunity to shape, grow and continuously evolve one of Sweden's strongest brand channel ecosystems.

Working at the intersection of content, creativity, audience insights and channel strategy, you'll lead the strategic, creative and operational development of Red Bull Sweden's channels. You'll help define not only where our stories are told, but how they're told—ensuring our content remains relevant, innovative and culturally connected.

Working closely with the Media Network team and colleagues across the business, you'll develop channel strategies, creative concepts and content plans that bring Red Bull's biggest projects to life and maximize their impact across audiences, platforms, creators and media partners.

You'll lead the team behind Red Bull Sweden's managed channels, owned platforms and content production, overseeing everything from editorial planning and content development to audience growth, performance and execution.

From day-to-day programming to some of Red Bull's biggest campaigns and productions, you'll ensure our stories reach the right audience, on the right platform, at the right time.

CHANNEL STRATEGY & DEVELOPMENT

You will own and continuously evolve Red Bull Sweden's portfolio of owned and managed channels.

By defining the role, purpose and audience of each channel, you'll ensure our ecosystem remains relevant, differentiated and built for growth. You understand how channels work together and know how to maximize the impact of every story, campaign and content opportunity.

You also understand that the strongest channel ecosystems don’t operate in isolation. You'll identify opportunities where creators, media partners and other distribution channels can amplify our stories and extend audience reach.

CONTENT & PROGRAMMING STRATEGY

You believe great content deserves great programming.

You'll lead the development of Red Bull Sweden's content and channel strategy, setting editorial priorities and creating programming frameworks that drive consistency, impact and audience engagement throughout the year.

Working closely with teams across the business, you'll turn marketing objectives, events, partnerships and campaigns into integrated content plans that connect owned and managed channels with creators, media partners and other platforms to maximize reach, engagement and impact.

You'll combine strategic thinking with hands‑on execution, helping shape ideas from concept through publication and distribution.

TRENDS, INSIGHTS & AUDIENCE DEVELOPMENT

You are naturally curious about culture, media and consumer behavior.

You'll stay close to emerging trends, platform developments and audience shifts, identifying opportunities that help Red Bull stay ahead of the curve.

By combining insights, data and creativity, you'll guide content decisions, unlock new growth opportunities and continuously evolve how we create, distribute and measure content.

You understand how audiences move seamlessly between platforms, creators and media environments, and use those insights to drive smarter programming decisions.

CONTENT PLANNING & GOVERNANCE

You'll own the overall content planning process across Red Bull Sweden's channels.

From editorial calendars and publishing priorities to major campaigns and tentpole moments, you'll ensure there is a clear plan that aligns teams and maximizes impact.

You'll create structure without limiting creativity and ensure our channel plans are developed with an integrated mindset, creating opportunities for content to travel across Red Bull's wider ecosystem and beyond our own platforms.

PERFORMANCE, REPORTING & OPTIMIZATION

You use data to make better decisions.

You'll establish clear measurement frameworks, follow channel performance closely and provide actionable recommendations based on audience behavior and content performance.

You understand what success looks like across different channels and distribution environments, using insights to continuously optimize both channel performance and integrated content strategies.

TEAM LEADERSHIP & RESOURCE MANAGEMENT

You're not only responsible for the channels – you'll lead the team behind them.

As Head of the Social media & Channels team, you'll have direct people management responsibility, leading and developing a team responsible for Red Bull Sweden's managed channels, owned platforms and content production.

You'll create clarity around priorities, develop capabilities, allocate resources and empower the team to do their best work. By fostering a collaborative, high‑performing environment, you'll ensure the team is equipped to deliver both day‑to‑day excellence and long‑term strategic growth.

Beyond the core team, you'll also lead and coordinate larger cross‑functional and external teams for major productions, campaigns and strategic projects, including freelancers, agencies, creators and production partners.

You'll work closely with the Head of Content and Communications Managers to shape Red Bull Sweden's biggest campaigns, projects and storytelling initiatives. From early creative development through execution and distribution, you'll help transform ideas into powerful audience experiences across channels, creators and media partners.

As a leader, you'll inspire, coach and develop your team while continuously evolving how we create, distribute and measure content.

A passion for social media, content culture and storytelling, with an instinct for what captures attention, drives conversation and builds audiences.

At least 5+ years of experience within Content Strategy, Editorial Programming, Social Media, Digital Marketing, Media, Publishing or Audience Development.

Proven experience developing and managing channel strategies, content ecosystems or editorial programming for brands, publishers or media organizations.

Strong understanding of audience behavior, platform dynamics and content consumption across digital and social channels.

Experience translating business objectives into channel, content and audience growth strategies.

Experience building content plans, editorial calendars and distribution strategies across multiple channels.

Strong understanding of how owned, managed and partner channels work together to maximize audience impact.

Experience leading cross‑functional projects involving multiple stakeholders.

Experience managing teams and resources, with a passion for developing people and fostering high performance.

Strong analytical skills with the ability to turn data and insights into actionable recommendations.

Excellent communication skills in both Swedish and English, written and spoken.

Red Bull Sweden AB is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.