Senior Strategy Architect – Retail & Customer Experience

H&M; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

H&M in Stockholm is seeking a Senior Business Strategist to shape the long-term direction of the Retail Strategy team within the Commercial function. You will translate customer insights and business priorities into strategic choices, actionable roadmaps and governance structures.

You will lead cross-functional work with senior leaders, balance big-picture thinking with detailed analysis, and drive measurable outcomes across markets and channels.

Qualifications

• 7+ years of experience in strategy or senior strategic roles in a complex organisation.
• Proven experience leading cross-functional initiatives with multiple senior stakeholders.
• Advanced analytical and problem-solving skills, including opportunity sizing and scenario modelling.
• Excellent communication and storytelling for senior management.
• Commercial understanding of fashion retail; experience in physical/digital retail is a plus.
• Collaborative leadership style with ability to influence without formal authority.

Responsibilities

• Shape the strategic direction for H&M’s retail and customer experience, translating ambitions into clear priorities, strategic frameworks and actionable roadmaps.
• Lead high-impact, cross-functional strategic initiatives from framing and analysis through recommendation, alignment and execution.
• Build alignment between the overall strategy and the combined portfolio of strategic initiatives across functions, markets and channels.
• Prepare high-quality management reporting, decision material and communication that connect strategic direction with performance and progress.
• Define and secure effective governance, decision-making structures and performance follow-up so priorities are executed with clear ownership and measurable outcomes.
• Set the agenda for insights and analysis, combining qualitative and quantitative perspectives to identify opportunities, risks and strategic shifts.
• Lead opportunity sizing, scenario modelling and business case development to support complex investment and prioritisation decisions.
• Influence and challenge senior stakeholders, creating clarity across competing perspectives and maintaining focus on long-term objectives.
• Coach and support colleagues, helping elevate analytical, strategic and communication capabilities across the team.

Skills

Strategic thinking

Analytical skills

Communication

Commercial understanding of fashion

Leadership

Influence without authority

Cross-functional collaboration

Job description

H&M in Stockholm is seeking a Senior Business Strategist to shape the long-term direction of the Retail Strategy team within the Commercial function. You will translate customer insights and business priorities into strategic choices, actionable roadmaps and governance structures.

You will lead cross-functional work with senior leaders, balance big-picture thinking with detailed analysis, and drive measurable outcomes across markets and channels.