Senior Conversion Growth Manager - Remote

Forterro; Sweden; Remote; SEK 900,000 - 1,300,000; Full time

Job summary

Forterro's Digital Center of Excellence is seeking a Senior Conversion Optimization Manager to drive structured experimentation across Forterro's multi-site websites. You will translate insights into measurable optimization initiatives that improve lead generation, pipeline contribution, and customer experience.

You will lead roadmap, collaborate with Marketing, Analytics, UX, and Product, and establish scalable testing frameworks, ensuring data-driven decisions and high-quality outcomes across

Qualifications

• Proven CRO experience with measurable business impact.
• Strong analytical mindset and data-driven decision making.
• Ability to influence stakeholders in a complex, multi-market organization.
• Deep understanding of UX, behavior, and funnel analysis.
• Experience working across multiple websites, brands, or digital ecosystems.
• Familiarity with analytics, testing platforms, and experimentation processes.
• Ability to collaborate with developers, designers, and marketers.

Responsibilities

• Drive structured experimentation and optimization initiatives across multiple websites and customer journeys.
• Define and manage the experimentation roadmap and prioritization based on impact.
• Translate insights and analytics into clear hypotheses and tests.
• Champion data-driven decision making with research and performance insights.
• Optimize landing pages, forms, and conversion journeys across channels.
• Collaborate with Analytics, Web, SEO, Paid Media, and UX teams.
• Establish scalable testing frameworks and best practices for a multi-site environment.
• Manage end-to-end experimentation lifecycle from research to reporting.
• Support development of experimentation capabilities and tools.

Skills

CRO

Growth optimization

Data analysis

Stakeholder influence

UX principles

Experimentation lifecycle

Cross-functional collaboration

Multi-site experience

Analytics platforms

Test design

Tools

A/B testing tools

Google Analytics

Adobe Analytics

SQL basics

Job description

Forterro's Digital Center of Excellence is seeking a Senior Conversion Optimization Manager to drive structured experimentation across Forterro's multi-site websites. You will translate insights into measurable optimization initiatives that improve lead generation, pipeline contribution, and customer experience.

You will lead roadmap, collaborate with Marketing, Analytics, UX, and Product, and establish scalable testing frameworks, ensuring data-driven decisions and high-quality outcomes across