Senior CRO & Digital Experimentation Lead

Forterro; Göteborgs kommun; Hybrid; SEK 700,000 - 1,100,000; Full time

Job summary

Forterro’s Digital Center of Excellence is seeking a hands-on Conversion Rate Optimization (CRO) expert to lead structured experimentation across our multi-site ecosystem. You will translate customer insights into measurable optimization initiatives, shaping website experiences across markets and products.

In this role, you will collaborate with Marketing, Analytics, and Web teams to prioritize opportunities, implement tests, and share insights that drive lead quality, pipeline contribution, and

Qualifications

• Proven track record in structured experimentation programs with measurable impact.
• Strong analytical mindset translating data into actionable insights.
• Experience influencing stakeholders and driving cross-functional initiatives.
• Deep understanding of UX, customer behavior, and funnel analysis.
• Experience across multiple websites, brands, or digital ecosystems.

Responsibilities

• Drive structured experimentation and optimization across multiple websites and journeys.
• Define and manage the experimentation roadmap, backlog, and prioritization.
• Translate insights and analytics into clear hypotheses and measurable initiatives.
• Champion data-driven decisions with research, testing, and performance insights.
• Optimize landing pages, forms, and conversion journeys across channels.
• Coordinate with Analytics and Web teams for delivery and prioritization.
• Collaborate with SEO, Paid Media, Marketing Ops, Product, and UX stakeholders.
• Establish scalable testing frameworks and best practices across a multi-site environment.
• Manage end-to-end experimentation: research, prioritization, test design, implementation, analysis, reporting.
• Support development of experimentation capabilities and tools.

Skills

CRO

Growth & optimization

Analytics

Stakeholder management

UX principles

Multi-site experience

SEO knowledge

AI tools familiarity

Tools

A/B testing tools

Analytics platforms

Job description

Forterro’s Digital Center of Excellence is seeking a hands-on Conversion Rate Optimization (CRO) expert to lead structured experimentation across our multi-site ecosystem. You will translate customer insights into measurable optimization initiatives, shaping website experiences across markets and products.

In this role, you will collaborate with Marketing, Analytics, and Web teams to prioritize opportunities, implement tests, and share insights that drive lead quality, pipeline contribution, and