Senior Digital Media Lead — Data-Driven Campaigns & Growth

Precis Digital; Stockholms kommun; On-site; SEK 800,000 - 1,200,000; Full time

Benefits offered by this job

30 days paid leave

Pension scheme

Health contributions

Job summary

Precis Digital is seeking an experienced digital marketing professional to lead tactical and operational management across channels, delivering flawless campaigns from setup to optimisation. You will drive advanced testing, data analysis, and insights to improve client KPIs.

You will mentor junior specialists, collaborate with platform reps, and stay ahead of new features, ensuring cross-functional alignment and continued client success.

Qualifications

• 4+ years of experience in B2B digital marketing in the Nordics and/or European markets.
• Hands-on experience in one key channel (paid social or search) or across multiple channels with integration in overall strategies.
• Ability to analyze data across marketing and analytics platforms (e.g., GA4) and translate insights into optimizations.
• Proficiency in testing tactics to drive campaign improvements and results.
• Strong communication skills for presentations and collaborative discussions.
• Mentoring skills to share knowledge within the team.
• Familiarity with data visualization tools (Looker Studio) and presenting insights clearly.
• Fluency in English.
• Experience with reporting and UI navigation in HubSpot or similar CRM systems; knowledge of workflows automation preferred.
• Experience with BigQuery is a plus.

Responsibilities

• Lead the tactical & operational management of one or more digital marketing channels, ensuring flawless campaign execution from setup to optimisation and performance analysis.
• Direct advanced testing and optimisation initiatives within the channel to enhance campaign effectiveness and meet client KPIs.
• Conduct in-depth channel analyses to identify opportunities for improving brand visibility and performance metrics.
• Advocate for and integrate innovative tools and technologies to improve operational efficiency and results.
• Provide clients with concise, actionable recommendations based on data-driven insights.
• Collaborate with platform reps and internal colleagues to stay ahead of features and best practices.
• Promote collaboration by integrating channel insights with cross-functional efforts.
• Facilitate knowledge sharing and mentor junior specialists.

Skills

B2B marketing

Nordics/Europe

GA4 analytics

AB testing

Looker Studio

HubSpot CRM

BigQuery

English fluency

Mentoring

Cross-functional

Job description

Precis Digital is seeking an experienced digital marketing professional to lead tactical and operational management across channels, delivering flawless campaigns from setup to optimisation. You will drive advanced testing, data analysis, and insights to improve client KPIs.

You will mentor junior specialists, collaborate with platform reps, and stay ahead of new features, ensuring cross-functional alignment and continued client success.