Remote Senior Growth Campaigns & Content Marketing Lead

Forterro; Danmark; Remote; SEK 700,000 - 900,000; Full time

Job summary

Forterro is seeking a Senior, Campaigns & Content Marketing to drive growth campaigns and create high-quality content for integrated programs. The role works independently, applying marketing knowledge to generate demand and influence stakeholders, while coaching junior colleagues.

The position focuses on lifecycle content, cross-functional collaboration, and continuous process improvements to enhance performance across campaigns and digital journeys.

Qualifications

• Experience in B2B campaign content marketing, demand generation or a related field.
• Strong understanding of demand generation campaigns, content development and audience targeting.
• Ability to apply advanced marketing concepts to complex assignments.
• Ability to analyse content performance and provide actionable insights.
• Strong written and verbal communication skills.
• Ability to manage work independently while meeting quality standards.

Responsibilities

• Own audience growth strategy across target segments and lifecycle stages to support net new sales, expansion and reactivation goals.
• Plan and deliver campaign content that supports functional objectives and measurable pipeline outcomes.
• Create and refine content for digital journeys, nurture tracks, sales programs, events and integrated demand generation campaigns.
• Own lifecycle marketing content, including lead nurture, opportunity nurture, lost lead reactivation and dormant database activation.
• Develop typical lifecycle programs such as new lead nurture sequences, retargeting journeys, landing pages, tradeshow contact reactivation, old opportunity reactivation and inactive lead programs.
• Create reusable campaign frameworks
• Develop advertising and promotional materials for integrated campaigns.
• Resolve complex content needs using experience, analysis and established methods.
• Analyse content performance and understand how to optimise for aimed results.

Skills

B2B content marketing

Demand generation

Campaign planning

Content development

Audience targeting

Analytical thinking

Job description

Forterro is seeking a Senior, Campaigns & Content Marketing to drive growth campaigns and create high-quality content for integrated programs. The role works independently, applying marketing knowledge to generate demand and influence stakeholders, while coaching junior colleagues.

The position focuses on lifecycle content, cross-functional collaboration, and continuous process improvements to enhance performance across campaigns and digital journeys.