Senior Growth Marketing Lead (B2B Tech & IoT)

Jobtailor; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

Sway Sourcing is seeking a marketing leader with 7–10+ years of experience to design and implement effective marketing strategies in Stockholm. You will be tasked with demand generation, lead optimization, and driving measurable growth.

The ideal candidate will have a proven track record in digital marketing, a strong understanding of marketing automation, and a knack for data-driven decisions. A hybrid work model is offered, requiring presence in the office two days a week.

This role provides a strong opportunity for professional growth with a focus on continuously improving and optimizing marketing strategies.

Qualifications

• 7–10+ years of experience in digital, performance-driven marketing.
• Proven success within demand generation and digital sales.
• Experience from SaaS, software, technology, or digitally advanced industries.

Responsibilities

• Lead development and execution of growth marketing strategies across an IoT portfolio.
• Build and scale a data-driven marketing engine.
• Drive measurable business growth through continuous analysis and testing.

Skills

Demand generation

Digital marketing

Lead generation

Marketing automation platforms

Conversion optimization

Data-driven marketing

Tools

CRM ecosystems

AI-enabled marketing tools

Job description

Key Objectives

You will be responsible for designing and implementing a marketing strategy that attracts qualified traffic, generates high-quality leads, and improves conversion throughout the entire customer journey.

Acting as both a strategic advisor and an operational driver, you will help prioritize initiatives that create tangible business value and accelerate growth.

Responsibilities

Lead the development and execution of growth marketing strategies across an IoT portfolio, with responsibility for demand generation, digital acquisition, lead generation, and conversion optimization. Build and scale a data‑driven marketing engine, optimize customer journeys, oversee content and campaign execution, improve website performance and CRO, and drive measurable business growth through continuous analysis, testing, and performance optimization.

Required Experience

• 7–10+ years of experience in digital, performance‑driven marketing.
• Proven success within demand generation, growth marketing, or digital sales.
• Experience from SaaS, software, technology, or other digitally advanced industries.
• Strong knowledge of lead generation, marketing automation platforms, and CRM ecosystems.
• Hands‑on experience with conversion optimization and data‑driven marketing.
• A strong understanding of the relationship between marketing, sales, and revenue growth.
• The ability to translate business goals into actionable marketing initiatives.
• Experience producing and managing digital content including landing pages, campaigns, email marketing, presentations, and web copy.
• Familiarity with modern AI‑enabled marketing tools and workflows.

Personal Profile

• Is highly commercial and results‑oriented.
• Has strong drive, initiative, and execution capability.
• Is analytical, structured, and comfortable working with data.
• Challenges conventional thinking and brings new ideas to the table.
• Combines strategic thinking with operational delivery.
• Takes ownership of the full customer journey from first touchpoint to closed business.
• Enjoys working hands‑on and making things happen.
• Can move seamlessly between executive‑level discussions and day‑to‑day execution.
• Thrives in environments where processes, ways of working, and growth engines are being built from scratch.

Start Date & Application

Start Date: 2026-09-01

End Date: 2027-03-01. Strong possibility for extension

Application Deadline: 2026-06-25

Hybrid: Yes, 2 days/week

Location: Stockholm

Selections and interviews are ongoing!