Sales Engineer Didactic

Novafos A/S; Halmstads kommun; On-site; SEK 550,000 - 750,000; Full time

Job summary

A global technology company is seeking a Sales Engineer to drive technical sales of advanced learning solutions in Sweden. You will engage with customers in the education sector, advising on and selling training systems. Strong communication skills in Swedish and English, a technical background, and a proactive approach are essential. The role involves regular travel and collaboration across a Nordic sales team, providing independence and flexibility. Applications are handled via Capax Recruitment.

Qualifications

• A technical background with an interest in customer interaction.
• Experience in technical sales is an advantage.
• Ability to translate technical concepts into business value in sales conversations.

Responsibilities

• Drive sales activities and develop customer relationships.
• Advise customers on technical training solutions.
• Sell complete training systems and digital learning platforms.
• Conduct workshops and technical presentations.
• Identify new business opportunities and develop existing accounts.
• Collaborate with customers on designing and implementing learning environments.
• Manage your own sales pipeline and budget.

Skills

Technical understanding

Customer dialogue

Project coordination

Strong communication skills

Bilingual English-Swedish

Education

Technical education in automation or electrical engineering

Job description

Festo / Fuldtid

Slået op: 18.03.2026

Do you want to combine technical expertise with customer-facing work in an international technology company?

Festo is looking for a Sales Engineer to join their Didactic division and drive technical sales of advanced learning solutions within automation and industrial technology.

In this role, you will work closely with customers across the education sector and industry, helping them design and implement modern learning environments that reflect real-world industrial technologies.

About Festo

Festo is a global technology company and one of the world’s leading suppliers of solutions for industrial automation and technical education. Founded in Germany in 1925, the company remains family-owned and operates in more than 170 countries.

Festo is known for its strong innovation focus within automation technology and invests significantly in research and development. In Sweden, the company is headquartered in Malmö and employs around 80 people across its Automation and Didactic divisions.

The Didactic division focuses on technical education solutions, supporting schools, universities, and companies in developing future technical competencies.

About the role

As a Sales Engineer, you will work with project-based sales of technical training solutions, combining advisory, technical understanding, and commercial responsibility.

You will engage with customers such as technical schools, universities, and industrial companies, helping them identify needs and design complete training setups tailored to their requirements and budgets.

The role is highly customer-oriented and involves regular travel, as well as close collaboration with colleagues across the Nordic sales organization.

Your responsibilities

• In this role, you will
• Drive sales activities and develop customer relationships within the education sector and industry
• Advise customers on technical training solutions and competency development
• Sell complete training systems, automation labs, and digital learning platforms
• Conduct workshops and technical presentations for customers
• Identify new business opportunities and develop existing accounts
• Collaborate with customers on designing and implementing learning environments
• Participate in events and industry activities
• Manage your own sales pipeline and budget

Your profile

You have a technical background and an interest in combining technology with customer interaction.

Ideally, you have

• A technical education within automation, electrical engineering, or similar
• A broad understanding of industrial systems and automation
• An interest in sales and customer dialogue
• Experience with project coordination or longer sales processes
• Strong communication skills in both Swedish and English
• A structured and proactive approach to your work

Experience in technical sales is an advantage but not a requirement.

Your personality

You are proactive, independent, and comfortable taking ownership of your work.

At the same time, you are a strong communicator who can translate technical solutions into clear business value for customers. You enjoy building long‑term relationships and thrive in a role with a high degree of freedom and responsibility.

What Festo offers

You will join a global technology company with a strong market position and a high level of technical expertise.

The role offers a high degree of independence, flexibility, and the opportunity to work closely with both technology and education.

You will become part of a Nordic sales team and gain access to an international network of colleagues and specialists.

Application

Are you ready to combine technical expertise with customer‑focused work in a global technology company? Then submit your application today.

This recruitment is handled by Capax Recruitment. If you have any questions regarding the position, you are welcome to contact Simone Wind Lindegaard at [e-mail].

Applications are accepted exclusively via the official application link. Applications sent by email will be deleted without processing.