Sales and Training Representative

Maxi-Cosi; Stockholms kommun; On-site; SEK 40,000 - 60,000; Full time

Benefits offered by this job

13th month pay

Holiday allowance

Sales bonus

25 vacation days

Lease car

Job summary

Maxi-Cosi is seeking a dedicated Sales & Training Representative to enhance brand performance across retail locations in Stockholm and Copenhagen. In this full-time role, you'll conduct training, support sales activities, and ensure consistent brand presentation. Ideal candidates will have retail sales experience, preferably in the baby industry, along with strong communication skills in Swedish and English.

The role includes a competitive salary, a probation period followed by a permanent contract, bonus opportunities, vacation days, and benefits like a lease car.

Qualifications

• Proven experience in retail sales, training, and field coaching.
• Experience in the baby industry preferred.
• Strong skills in sales techniques and visual merchandising.
• Able to train and coach diverse teams confidently.

Responsibilities

• Conduct in-store training sessions for staff.
• Participate in sales activities on the floor.
• Ensure visual merchandising consistency.
• Act as a liaison between HQ and stores.
• Support local marketing activations.
• Perform regular store visits, including travel.

Skills

Retail sales experience

Training and coaching

Brand representation

Visual merchandising

Customer experience

Communication in Swedish and English

Job description

Dorel Juvenile is the world's leading juvenile products company. Our products are available in more than 100 countries. We help families live carefree lives by providing them with juvenile products that rank highest in consumer reviews. That's what sets our products apart; durable, helpful, and caring.

Your mission

Are you passionate about sales, training, and brand execution in a retail environment? We are looking for a hands‑on Sales & Training Representative who thrives in the field, enjoys working closely with store teams, and knows how to turn brand strategy into impactful in‑store experiences. In this role, you will support retail locations across Stockholm and the Copenhagen area, helping teams perform at their best while ensuring strong and consistent brand presentation.

Your mission is to unlock the full potential of our retail footprint by strengthening sales performance, elevating staff knowledge, and ensuring consistent brand execution across all supported stores in Sweden and Denmark.

Key responsibilities

• Conduct regular in‑store training sessions for store staff on brand standards, customer experience, and product knowledge.
• Actively participate on the sales floor, supporting store‑led sales activities and campaigns.
• Ensure consistent visual merchandising and brand presentation across all locations.
• Act as a liaison between HQ and store teams, ensuring alignment on campaigns, launches, and initiatives.
• Support and execute local marketing activations in collaboration with store teams.
• Perform regular store visits (approximately every 14 days per store), including one Saturday per month.
• Identify opportunities for operational improvements and share best practices across stores.
• Carry out small in‑store repairs or fixes to minimize costs and reduce the need for replacements.
• Support retail locations in Sweden and the Copenhagen area in Denmark, including travel between regions.

Your profile

• Proven experience in retail sales, training, field coaching, or brand representation.
• Strong preference for candidates with experience in the baby industry(prams, baby products, parenting retail, or related fields).
• Strong understanding of sales techniques, visual merchandising, and customer experience.
• Confident delivering training and coaching to diverse store teams.
• Hands‑on, proactive, and solution‑oriented mindset.
• Strong organizational skills and the ability to work independently.
• Willingness to travel regularly and work one Saturday per month.
• Excellent communication skills in Swedish and English, both verbal and written.
• Residing in Stockholm area or Southern Sweden.

Are you ready to grow with us?

• A competitive salary depending on your skills and experience.
• A full‑time position.
• A contract with a 2‑month probation period, followed by a permanent contract.
• A 13th month of 8%, paid out in December.
• Holiday allowance of 12%, paid out in May.
• Sales bonus based on performance.
• 25 vacation days per year.
• A lease car, aligned with the travel requirements of the role.