Programmatic OOH & Print Lead — Strategy & Insights

Publicis Groupe; Stockholms kommun; On-site; SEK 400,000 - 600,000; Full time

Benefits offered by this job

Generous benefit package

Job summary

Publicis Groupe is seeking a skilled professional in Sweden for strategic leadership in OOH media planning. This role involves managing complex campaigns and integrating modern buying strategies.

The ideal candidate has over 4 years of experience in OOH/DOOH, a strong analytical background, and fluency in both English and Swedish.

Join us to lead innovative outdoor advertising strategies and benefit from a generous package.

Qualifications

• 4+ years in OOH/DOOH media planning, digital marketing, or programmatic buying.
• Strong familiarity with modern OOH buying tools.
• Excellent data literacy and capabilities in Excel.

Responsibilities

• Own end-to-end strategy for OOH campaigns.
• Conduct in-depth analysis of location data and generate insights.
• Champion holistic outdoor strategies aligned with client goals.

Skills

OOH/DOOH media planning

Digital marketing

Programmatic buying

Data analysis

Fluent English

Fluent Swedish

Excel

Education

Bachelor’s degree in Business, Marketing, or relevant field

Tools

Vistar

Perion

Job description

Publicis Groupe is seeking a skilled professional in Sweden for strategic leadership in OOH media planning. This role involves managing complex campaigns and integrating modern buying strategies.

The ideal candidate has over 4 years of experience in OOH/DOOH, a strong analytical background, and fluency in both English and Swedish.

Join us to lead innovative outdoor advertising strategies and benefit from a generous package.