OOH & Print Specialist

Publicis Groupe Sweden; Stockholms kommun; Hybrid; SEK 420,000 - 640,000; Full time

Benefits offered by this job

Generous benefits package

Job summary

Publicis Groupe Sweden is seeking an OOH & Print Specialist to drive holistic campaigns across digital and traditional channels. You will develop strategies, negotiate, plan, buy, optimize, analyze, and manage campaigns within OOH & Print platforms.

The role emphasizes market-leading strategies, creative execution, and collaboration across a diverse team. You thrive in a fast-paced environment, value teamwork, and bring curiosity, courage, and responsibility.

Qualifications

• Bachelor’s degree in Business, Marketing, or other relevant post-secondary education.
• 1-3+ years of work experience in a relevant field.
• Verbal and written proficiency in English and Swedish.
• Proficiency in the Microsoft Office Suite.
• Strong analytical skills with the ability to generate actionable insights.
• Meticulous attention to detail to ensure accuracy in campaign set-up and reporting.
• Effective communication skills for internal collaboration and client support.
• Ability to manage multiple tasks and projects simultaneously within deadlines.
• Experience and knowledge of buying and measurement platforms relevant to programmatic OOH is meritorious.
• Knowledge in Google Marketing Platforms, Marathon & Orvesto is a plus.

Responsibilities

• Develop and implement tactical plans for your assigned media channel to meet client objectives.
• Execute day-to-day tactics, including campaign set-up, targeting, and budgeting.
• Ensure accurate and timely set-up of campaigns within your channel, adhering to best practices.
• Continuously monitor and optimize campaigns to improve performance and achieve KPIs.
• Analyze campaign data, generate insights, and prepare performance reports for internal review and client presentations.
• Work closely with other media specialists and client managers to ensure cohesive and integrated campaign execution.
• Actively participate in client meetings to provide channel-specific insights and updates, supporting senior team members.

Skills

English

Swedish

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in Business or Marketing

Tools

Microsoft Office

Google Marketing Platforms

Orvesto

Marathon

Job description

Company Description

Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.
We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, TUI and many more.
At Publicis, we put our people first. We are proud to be certified as a Great Place to Work® for five consecutive years (2022–2026) and have won the Diversity Charter Sweden Awards in the category Mental Health (2025). We have also been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in two fantastic offices in Vasastan (Odengatan and Upplandsgatan) and offer a flexible work policy.

Overview

Are you eager to thrive in an exciting, multi-faceted role where focus on people, creativity, development and business lies at the core? Do you want to work in an inclusive organization based on values of kindness, curiosity, courage and collaboration? In that case, we could be a good match for you.

In the role of OOH & Print Specialist, you will act as a expert within your field consistently building holistic OOH & Print campaigns. You will be responsible for creating media strategies, negotiations, planning, buying, optimization, analysis, and campaign management across all OOH & Print platforms (Both digital & traditional etc.).

Within the Ooh & Print team, our ambition is to offer market-leading strategies and executions through the most innovative and effective OOH & Print campaigns. We focus on quality and creativity, challenging and driving development for our clients, colleagues, and partners. We are a diverse team working towards a common goal: to create the best holistic OOH & Print campaigns & activations possible, both programmatic & traditional, for all our clients.

To thrive in this role, we believe you are curious, daring, engaged, and responsible. You value collaboration and have a collective mindset, able to identify opportunities and solutions. You have a strong interest in technology and marketing on digital platforms and enjoy working both strategically and operationally in a fast-paced environment.

Responsibilities

• Develop and implement tactical plans for your assigned media channel to meet client objectives.
• Execute day-to-day tactics, including campaign set-up, targeting, and budgeting.
• Ensure accurate and timely set-up of campaigns within your channel, adhering to best practices.
• Continuously monitor and optimize campaigns to improve performance and achieve KPIs.
• Analyze campaign data, generate insights, and prepare performance reports for internal review and client presentations.
• Work closely with other media specialists and client managers to ensure cohesive and integrated campaign execution.
• Actively participate in client meetings to provide channel-specific insights and updates, supporting senior team members.

Qualifications

• Bachelor’s degree in Business, Marketing, or other relevant post-secondary education.
• Minimum 1-3+ years of work experience in a relevant field.
• Verbal and written proficiency in English and Swedish.
• Proficiency in the Microsoft Office Suite.
• Strong analytical skills with the ability to generate actionable insights.
• Meticulous attention to detail to ensure accuracy in campaign set-up and reporting.
• Effective communication skills for internal collaboration and client support.
• Ability to manage multiple tasks and projects simultaneously within deadlines.
• Experience and knowledge of buying and measurement platforms relevant to programmatic OOH is meritorious.
• Knowledge in Google Marketing Platforms, Marathon & Orvesto is a plus.

Additional Information

In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:

Career Opportunities

Local and Global opportunities through the Power Of One.

Personal and Professional Learning

Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.

Flexible Ways of Working

We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.

Work Your World

For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.

Mental Health

The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well‑being of our employees.

Benefits

Generous benefit package.

We look forward to your application!