Programmatic Strategist: AI-Driven Media & Optimization

Publicis Groupe; Stockholms kommun; Hybrid; SEK 387,940 - 609,621; Full time

Benefits offered by this job

Generous benefit package

Flexible working policy

Global learning platform access

Job summary

Publicis Groupe ANZ in Sweden is seeking a Programmatic Specialist to join their programmatic team. This role involves managing the strategy and execution of various programmatic campaigns across channels like Video, Audio, and Display.

The ideal candidate will have 1-3 years of experience in programmatic buying, proficiency in major DSPs, and excellent analytical skills. Publicis values creativity and collaboration while promoting a healthy work-life balance.

Qualifications

• 1-3 years of experience in programmatic buying or digital media optimization.
• Strong analytical skills and ability to turn data into compelling narratives.
• Proficient in project management with attention to detail.

Responsibilities

• Develop and implement programmatic tactical plans.
• Execute daily tactics and ensure operational excellence.
• Conduct detailed analysis of campaign data to generate actionable insights.

Skills

Experience in programmatic buying

Analytical skills

Familiarity with DSPs

Tech-savvy

Collaboration skills

Education

Bachelor's degree in Business or Marketing

Tools

DV360

Amazon DSP

Microsoft Office Suite

Job description

Publicis Groupe ANZ in Sweden is seeking a Programmatic Specialist to join their programmatic team. This role involves managing the strategy and execution of various programmatic campaigns across channels like Video, Audio, and Display.

The ideal candidate will have 1-3 years of experience in programmatic buying, proficiency in major DSPs, and excellent analytical skills. Publicis values creativity and collaboration while promoting a healthy work-life balance.