OOH & Print Manager

UNAVAILABLE; Stockholms kommun; Hybrid; SEK 558,000 - 781,200; Full time

Benefits offered by this job

Career Opportunities

Learning platform with 30,000+ classes

Flexible working arrangements

Mental health initiatives

Generous benefits package

Job summary

Publicis Groupe in Stockholms län, Sweden is seeking an OOH & Print Manager to lead innovative OOH campaigns. The role requires strong strategic leadership, data analysis skills, and the ability to manage cross-functional collaboration.

The ideal candidate will have over 4 years of experience in OOH media planning and a Bachelor's degree in a relevant field. The position emphasizes a collaborative culture and offers flexible working arrangements.

Qualifications

• 4+ years of experience in OOH/DOOH media planning or digital marketing.
• Strong analytical skills with data literacy.
• Fluency in English and Swedish (written and spoken).

Responsibilities

• Own the end-to-end strategy for complex OOH campaigns.
• Collaborate with internal teams to ensure optimal execution.
• Conduct data analysis for insights generation.

Skills

Data-driven audience segmentation

Holistic media strategy

Campaign management

Analytic skills

Collaboration

Education

Bachelor's degree in Business, Marketing

Tools

Modern OOH buying tools

DSPs/SSPs (e.g., Vistar, Perion)

Job description

Job Description

Are you an Out-of-Home (OOH) expert ready to champion the next generation of data-driven, connected media? Are you a naturally curious problem-solver who loves to challenge the status quo and find new ways of working?

At Publicis Groupe, we believe in creativity, collaboration, and courage. We are looking for a visionary and highly skilledOOH & Print Managerwho wants to be a driving force in our ongoing transformation journey, taking a leading role in building and shaping innovative OOH campaigns and strategies with a strong focus on DOOH, Connected Media, and programmatic.

Responsibilities

In this role, you will own the end-to-end strategy, holistic planning, and execution of complex OOH campaigns. You will alsobe responsible forany print strategy and activations for your clients. You will be navigating the intersection of traditional outdoor advertising and modern, automated buying—pioneering the integration of programmatic OOH into our Connected Media frameworks. As a member ofthe OOH & Print team, you will set the benchmark for operational excellence, driving our internal transformation, and elevate our collective offering to clients.

Key Responsibilities

Strategic Leadership

• Holistic Strategy:Champion holistic outdoor strategies that maximize effective reach and frequency across both classicanalogformats and digital screens, alongside print strategies and activations, ensuring alignment with broader cross-channel plans and client business goals.
• Change & Innovation:Act as an internal thought leader, constantly seeking new automated approaches and challenging traditional ways of working within OOH.

Campaign Management & Platform Execution

• End-to-End Campaign Activation:Full ownership of the campaign lifestyle. Take briefs from client teams and seamlessly translate them into strategic media placement,assetmanagement, distribution, and complete activation from launch to post-buy analysis.

• Print Responsibility:Oversee, plan, and execute anytraditional print strategies, media bookings, and activations tailored to your clients' needs.

• Programmatic Driving Force:Drive the adoption of programmatic OOH (pDOOH),leveragingdata-driven audience segmentation and modern DSPs/SSPs tooptimizereach and impact.

• End-to-End Execution:Oversee and execute advanced campaign setup, planning, budgeting, and negotiation with media owners (OOH, DOOH, and Print), ensuring adherence to industry best practices.
• Cross-Functional Collaboration:Collaborate closely with Programmatic Specialists and client managers to ensureoptimalplatform execution and seamless, integrated media strategies.

Data Analysis&InsightGeneration

• Insights & Analytics:Conduct in-depth analysis of location data, foot traffic, screen performance, and print circulation to generate actionable insights and prepare high-impact client reports.

• Business Outcomes:Act as a trusted partner for clients, translating technical metrics, reach/frequency data, and programmatic mechanics into clear business outcomes.

Qualifications

Profile & Mindset

We believe you are genuinely curious about the evolving media landscape and passionate about exploring how data, technology, and location-based insights can transform traditional OOH. You combine this curiosity with an analytical mindset, enabling you to turn complex location and audience data into sharp performance improvements.

• The Innovator:You have a natural drive for development and thrive when navigating change. You are excited about the opportunity to help build a future-proof OOH strategy and daring enough to experiment with automation, data-triggers, andnew approachesin a rapidly changing environment.

• The Collaborator:You naturally lead by example. You enjoy sharing knowledge, troubleshooting tech setups, and working closely with programmatic specialists and client teams to elevate the collective output.
• The Strategist & Doer:You enjoy working both conceptually and hands-on, balancingbig-pictureomnichannel vision with flawless operational execution.

What YouBring:

• Experience:4+ years of experience within OOH/DOOH media planning, digital marketing, or programmatic buying.

• Platform & Tech Knowledge:Strong familiarity with modern OOH buying tools, and a solid understanding of (or hands-on experience with) major DSPs/SSPs supporting programmatic OOH (e.g., Vistar, Perion, or similar).

• Analytical Power & AI:Excellent data literacy with the ability to turn numbers and reach metrics into compelling client narratives. Excel isa must; experience building reporting dashboards is a plus. You also bring a strong interest inutilizingAI-driven optimization tools and predictive data models to elevate campaign performance.

• Execution Skills:Meticulous attention to detail to ensure accuracy in campaign set-up, alongside the ability to manage multiple tasks and projects simultaneously while meeting deadlines.

• Education:Bachelor’s degree in Business, Marketing, or other relevant post-secondary education.

• Language:Fluency in English and Swedish (written and spoken).

Additional Information

In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:

Career Opportunities

Local and Global opportunities through the Power Of One.

Personal and Professional Learning

Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.

Flexible Ways of Working

We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.

Work Your World

For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.

Mental Health

The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.

BenefitsGenerous benefit package.

We look forward to your application!