OOH & Print Strategy Lead (DOOH & Programmatic)

Publicis Groupe Sweden; Stockholms kommun; Hybrid; SEK 650,000 - 900,000; Full time

Benefits offered by this job

Flexible working

Global opportunities

AI learning platform access

Mental health initiatives

Work Your World program

Job summary

Publicis Groupe Sweden is seeking an experienced OOH & Print Manager to drive end-to-end outdoor and print campaigns across DOOH and programmatic channels. You will own holistic strategy, planning, and execution, and collaborate with programmatic specialists and client teams.

Fluency in English and Swedish, 4+ years in OOH/DOOH media, and a Bachelor’s degree are required. The role offers flexible working and global opportunities.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 4+ years in OOH/DOOH media planning or programmatic buying.
• Fluent in English and Swedish.

Responsibilities

• Own end-to-end strategy, planning, and execution of OOH campaigns.
• Oversee print strategies, media bookings, and activations.
• Drive programmatic OOH (pDOOH) integration into Connected Media.
• Collaborate with programmatic specialists and client managers.
• Analyze location data and print circulation to derive insights.

Skills

OOH/DOOH planning

Programmatic advertising

Data analysis

Communication skills

Team collaboration

Education

Bachelor’s degree in Business/Marketing

Tools

Vistar

Perion

DSPs/SSPs

Job description

Publicis Groupe Sweden is seeking an experienced OOH & Print Manager to drive end-to-end outdoor and print campaigns across DOOH and programmatic channels. You will own holistic strategy, planning, and execution, and collaborate with programmatic specialists and client teams.

Fluency in English and Swedish, 4+ years in OOH/DOOH media, and a Bachelor’s degree are required. The role offers flexible working and global opportunities.