Performance Marketing Specialist

Polarn O. Pyret; Stockholms kommun; Hybrid; SEK 520,000 - 760,000; Full time

Benefits offered by this job

Hybrid work model

Work from home 2–3 days/week

Job summary

Polarn O. Pyret, a Swedish childrenswear brand, is seeking a Performance Marketing Specialist to drive customer acquisition and profitable growth across our digital channels.

You will manage and optimize campaigns on Google, Meta, TikTok and more, ensuring accurate tracking and data-driven decisions. You will report to Head of Growth Marketing and work from our Stockholm headquarters with a hybrid model of 2–3 days from home.

Qualifications

• 3–5 years of experience in performance marketing or digital acquisition.
• Degree in Business, Marketing, or related field.
• Proven experience scaling campaigns across Google Ads, YouTube and Meta platforms.
• Strong experience with full-funnel media plans and acquisition strategies.
• Experience managing media budgets.
• Advanced knowledge of analytics and tracking tools.
• Data-driven mindset with strong commercial understanding.

Responsibilities

• Drive the commercial performance marketing plan aligned with growth targets.
• Plan, manage and optimize campaigns across Google Ads, Meta, TikTok, Pinterest and more.
• Manage budgets and oversee affiliate programs.
• Develop creative assets with Social Media Strategy and optimize feeds.
• Ensure accurate tagging and attribution with GA4, GTM and Meta Pixel.
• Build weekly performance reports and dashboards for real-time insights.
• Identify optimization opportunities across channels and funnels.

Skills

Performance marketing

Data-driven

Commercial mindset

Analytics

Education

Business degree

Marketing degree

Tools

Looker Studio

Google Ads

GA4

GTM

Meta Ads Manager

A/B testing

Job description

DESIGN THAT LASTS – SINCE 1976 We make clothes designed to be loved, washed, worn and passed on. Since 1976, we have designed comfortable, high-quality childrenswear. We are on a strong digital growth journey, with e-commerce as our primary channel, accounting for approximately half of our revenue.

As we continue to grow our digital business, we are looking for a Performance Marketing Specialist who will play a key role in driving customer acquisition and profitable growth across our digital channels.

About The Role

As Performance Marketing Specialist, you will be responsible for optimizing our digital acquisition channels to drive customer growth and profitable sales across all our markets. You will manage and develop performance-driven activities across multiple platforms and ensure that our marketing investments deliver measurable business impact. You will be a part of our Marketing team reporting to Head of Growth Marketing.

Key Responsibilities

• Drive the commercial performance marketing plan in line with business and growth targets
• Plan, manage and optimize campaigns across Google Ads (SEM, Shopping, YouTube), Meta, TikTok, Pinterest, programmatic display, retargeting and affiliate channels
• Manage and allocate performance marketing budgets across channels, including oversight of affiliate programs
• Collaborate with the Social Media Strategist to develop and optimize creative assets for acquisition campaigns
• Ensure accurate tracking, tagging and attribution through tools such as GA4, GTM and Meta Pixel
• Manage product feeds and support feed optimization for performance channels
• Build and maintain weekly performance reporting, tracking metrics such as CAC, ROAS and funnel performance
• Develop dashboards that enable real-time insights and optimization
• Support and drive technical development related to data, tracking and feeds, working with internal teams and external partners
• Continuously identify and execute optimization opportunities across channels, creatives and conversion funnels
• Stay up to date with developments in MarTech, automation, attribution models, AI bidding strategies and first‑party data

Your profile

We believe you are a commercially minded and analytical marketer who enjoys working with data to drive growth and measurable results.

• 3–5 years of experience in performance marketing or digital acquisition within retail, e-commerce, or agency environments
• A degree in Business, Marketing, or a related field
• Proven experience scaling campaigns across Google Ads, YouTube and Meta platforms
• Strong experience working with full‑funnel media plans and acquisition strategies
• Experience managing and optimizing performance media budgets
• Advanced knowledge of tools such as Looker Studio, Google Ads, GA4, GTM, Meta Ads Manager and A/B testing tools
• A data‑driven mindset combined with strong commercial understanding

Why join Polarn O. Pyret?

At Polarn O. Pyret, you will be part of a purpose‑driven brand with a strong heritage and a clear vision for the future. You will work in a collaborative environment where creativity, durability and innovation come together to build meaningful connections with families around the world. This is an exciting opportunity to take ownership of performance marketing in a growing brand and play a key role in shaping our digital growth journey.

The role is full‑time and based at our headquarters in Stockholm. PO.P applies a hybrid work model with the possibility to work from home 2–3 days per week. Selection and interviews will be conducted continuously, meaning the position may be filled before the application deadline. Last application date: 2026‑09-07