Performance Marketing Specialist

BookBeat; Stockholms kommun; On-site; SEK 390,600 - 558,000; Full time

Benefits offered by this job

30 days of vacation each year

Yearly wellness allowance

Flexible work time

Access to a full gym

BookBeat subscription

Job summary

BookBeat is looking for a Performance Marketing Specialist to join their marketing team in Stockholm. In this role, you will work on shaping strategic digital marketing campaigns across various channels, including Google Ads and TikTok. Collaboration with creative and analytics teams is essential as you optimize campaigns based on performance insights.

The ideal candidate will have at least 3 years of experience in digital marketing, a relevant educational background, and strong analytical skills. This position offers a flexible work schedule and various employee benefits such as a 30-day vacation and wellness programs.

Qualifications

• Minimum 3 years of experience in digital/performance marketing.
• Hands-on experience with digital marketing platforms.
• Fluent in English, Finnish is a plus.

Responsibilities

• Shape and execute digital marketing strategies.
• Build and optimize campaigns across digital channels.
• Analyze performance data for optimization.

Skills

Digital/Performance Marketing

Google Ads

Meta platforms

Analytical Skills

Google Analytics

Excel

TikTok

Education

Relevant education in digital marketing and/or business administration

Tools

Smartly

Job description

Role Overview

The marketing team at BookBeat is a group of curious minds and data‑driven doers who love testing, learning and building together. As our Performance Marketing Specialist, you will work across multiple digital channels to shape strategy, build full‑funnel campaigns and optimize performance toward our business targets and goals. You will turn insights into action and ideas into results, with plenty of room to experiment and make a real impact.

Responsibilities

• Shaping and executing both short- and long‑term strategies for full‑funnel, digital marketing campaigns
• Planning, building and optimizing campaigns across digital channels such as Google Ads, Paid Social, YouTube, TikTok and more
• Driving performance through structured testing, audience strategy, budget management and continuous optimization
• Collaborating closely with creative and analytics teams to align strategy, content and performance insights
• Analyzing campaign performance and optimizing towards targets using data and insights

Qualifications

• Min. 3 years of experience working within digital/performance marketing
• Relevant education in digital marketing and/or business administration
• Hands‑on experience working with platforms like Meta, Google Ads, TikTok, Programmatic, etc.; a big plus if you have worked with Smartly before
• A strong analytical mindset and confidence using tools like Google Analytics and Excel

Desired Traits

• Full of energy and initiatives, someone who brings ideas, drives projects forward and inspires others
• Analytical and creative, you love ideas, but you love impact even more
• A strategic doer, you bring initiative, ownership and positivity to everything you work on
• A collaborative team player and strong in communication, both written and spoken English
• Hands‑on with tasks and projects, but you also really enjoy zooming out, negotiating the best possible deals, and seeing the big picture
• Fluent in Finnish – a big plus, not a must

Benefits

• 30 days of vacation each year
• ITP1 occupational pension
• Occupational group life insurance, work injury insurance & business travel insurance
• Yearly wellness allowance
• Weekly wellness hour
• Working equipment (computer and phone) as well as phone subscription
• BookBeat subscription
• Occupational health services to ensure your well‑being
• Parental leave benefits to support your growing family
• Collective agreement
• Flexible work‑time and a 37.9‑hour work week
• An office located in the heart of Stockholm
• Access to a full gym complete with a sauna and other wellness activities
• Opportunities for growth in your role and career, including challenging & educational work tasks and education support
• Regular social events such as Friday afternoon mingles, monthly company breakfasts, holiday & summer parties and company‑wide events
• Hack Days for exploring projects outside day‑to‑day responsibilities
• Knowledge sharing opportunities through weekly Friday demos and other sessions
• Option to bring a furry dog friend to work
• A supportive and skilled team and manager that will support you throughout your employment