Performance Marketing Specialist

Thule Group; Malmö kommun; On-site; SEK 380,724 - 598,281; Full time

Job summary

Thule Group is seeking a Performance Marketing Specialist to join their Global Digital team in Malmö, Sweden. In this role, you will optimize and analyze paid digital campaigns primarily on Meta and Google Ads platforms.

The ideal candidate will have a bachelor's degree related to marketing, hands-on experience with digital advertising, and strong data analysis skills. You'll work collaboratively to improve campaign performance and contribute to a positive work environment.

Qualifications

• Solid understanding of paid digital advertising.
• Hands-on experience with Meta Ads Manager or Google Ads.
• Confident in campaign setup, audience targeting, A/B testing, and data interpretation.

Responsibilities

• Optimize campaigns and analyze performance.
• Manage campaign structures and audience segmentation.
• Drive campaign optimization through data analysis.

Skills

Paid digital advertising

Campaign optimization

Data analysis

Audience targeting

A/B testing

Education

Bachelor’s degree in Marketing, E-commerce, or related field

Tools

Meta Ads Manager

Google Ads

Job description

Are you fascinated by how digital campaigns drive engagement, traffic, and growth, and eager to make an impact? Join our growing Global Digital team at Thule, where you will work hands‑on to optimize campaigns, analyze performance, and help strengthen our online presence.

What you’ll do at Thule

As a Performance Marketing Specialist, you will support our Global Online team in executing, optimizing, and analyzing paid digital campaigns across key platforms, with a focus on Meta (Facebook & Instagram) and/or Google Ads.

Working closely with content, marketing, and other cross‑functional teams, you will manage campaign structures, audience segmentation, and testing strategies within your dedicated platform, while contributing to overall performance marketing excellence. You will drive campaign optimization through data analysis, ensure strong tracking and measurement frameworks, and deliver actionable insights to improve performance and ROI.

You will also contribute ideas to strengthen our paid digital presence, staying up to date with trends, platform developments, and best practices within paid performance marketing to help identify new opportunities. You will ensure campaigns are delivered in a way that is consistent with the brand and adapted to platform best practices.

In this role, you will report to the Performance Marketing Manager and be based at our Thule HQ in Malmö.

What you bring

To be successful in this role, we believe that you have a bachelor’s degree in Marketing, E‑commerce, or a related field, along with a solid understanding of paid digital advertising. Hands‑on experience with either Meta Ads Manager or Google Ads is highly valued, and experience across both platforms is an advantage.

You are confident working with campaign setup, audience targeting, A/B testing, and performance analysis, and you are comfortable interpreting data to drive optimization and decision‑making. You enjoy working in a collaborative, detail‑oriented environment, stay curious about platform developments, and take initiative in identifying opportunities for improvement.

Fluency in English is required, and strong communication skills will help you succeed across teams.

Why you should join Thule

At Thule, collaboration, curiosity, and knowledge sharing are at the core of our work culture. You will be part of a team passionate about our products and the outdoors, contributing to a positive, fun, and dynamic work environment. Everyone at Thule has the opportunity to shape the way we work and make a meaningful impact.