Packaging & Ancillary Sales Manager

Strawberryhotels; Stockholms kommun; Hybrid; SEK 434,593 - 651,890; Full time

Benefits offered by this job

Employee discounts at hotels and restaurants

Four free hotel stays per year

Social team events

Job summary

Strawberryhotels is seeking a candidate to lead packaging and ancillary sales across their hotels in the Nordic region. This role involves developing sellable packages that reflect local destinations, ensuring the right offers reach guests at the right time, and managing digital ancillary sales. The ideal candidate has 3-5 years of experience, solid digital distribution knowledge, and is fluent in Norwegian or Swedish. Employee benefits include discounts on hotel stays and a vibrant work environment.

Qualifications

• 3-5 years of experience with ancillary sales, packaging, upselling or cross-selling.
• Solid understanding of digital distribution and the guest booking journey.
• Experience building processes and structures from scratch.

Responsibilities

• Package development and maintenance for all Strawberry hotels.
• Develop locally rooted packages that are sellable and profitable.
• Own ancillary sales on all digital platforms including add-ons.

Skills

Ancillary sales experience

Digital distribution understanding

Excel proficiency

Fluent in Norwegian or Swedish

Relationship-building skills

Tools

Mews

Job description

Strawberry operates hotels across the Nordic region, each with its own character and guest. The commercial potential in how we package and sell experiences around those stays is largely untapped today.

That’s where you come in.

You will own packaging and ancillary sales end‑to‑end: defining the strategy, building the structures, working with hotels to identify what’s genuinely worth selling, and making sure the right offer reaches the right guest at the right moment in their booking journey. This is a role with real autonomy and real commercial impact, not a coordinator position.

You’ll report to the Head of E-Commerce and Content and will be part of the Marketing and Digital Sales team, working closely with revenue, operations, product and digital sales colleagues across the business.

Responsibilities

• Package development, structure and maintenance for all Strawberry hotels and distribution channels.
• Develop locally rooted packages that reflect each destination and ensure they are sellable and profitable.
• Own ancillary sales on all digital platforms including add-ons, parking, EV charging, gift cards, etc.
• Build a systematic, data-driven upselling approach and ensure the right product is offered at the right moment.
• Manage third-party partner relationships where relevant.
• Act as product stakeholder for packaging and ancillary, translating guest and commercial insights into product priorities and ensuring built products sell.

Qualifications

• 3‑5 years of experience with ancillary sales, packaging, upselling or cross-selling.
• Solid understanding of digital distribution and the guest booking journey.
• Experience building processes and structures from scratch.
• Comfortable in Excel and the Office suite.
• Fluent in Norwegian or Swedish, with working proficiency in English.
• Excellent relationship‑building and presentation skills.

Preferred experience

• Background in hospitality or travel in a commercial, operational, or revenue-related role.
• A track record of working across departments.
• Interest in product development and translating commercial logic into product decisions.
• Previous experience with hotel management systems, especially Mews.
• Experience or interest in AI solutions to create more attractive products and increase sales.

Benefits

• Room for great ideas in a fast-paced environment.
• Social and friendly team with many opportunities to socialize.
• Ambition and willingness to take calculated risk.
• Employee benefits including discounts at our hotels and restaurants and external partners.
• Four free hotel stays per year.
• Convenient offices in Stockholm and Oslo.

If you are ready to take on this exciting challenge and become a part of a great team with big ambitions, we encourage you to apply today!

Start date: By agreement, preferably as soon as possible.

Location: Solna/Stockholm or Frogner/Oslo.

Reports to: Head of E-Commerce and Content.

Team: Marketing and Digital Sales at Strawberry.