International Sales Director - MICE

Strawberry; Stockholms kommun; On-site; SEK 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Staff discounts

Free hotel nights

Food & beverage discount

Deals on experiences

Job summary

Strawberry is seeking an ambitious International Sales Director focused on driving global commercial growth in the MICE segment. You will lead international sales efforts, build relationships with agencies and buyers, and represent Strawberry at global trade shows and client meetings.

A strong network and fluency in English are essential, with Swedish or other European languages a plus. The role requires frequent international travel and a strategic approach to expanding our hotels portfolio

Qualifications

• Relevant experience: Proven background in international sales within the travel, hospitality or MICE industry.
• Existing network: Well‑established network of international MICE buyers, corporate clients or agencies.
• Industry knowledge: Experience collaborating with key stakeholders and agencies or major global MICE intermediaries.
• Passion for travel: Genuine enjoyment of travel and flexibility for frequent international journeys.
• Location: Preferably based in the Stockholm area for close coordination with the local team.
• Communication: Fluent in English (written and spoken); Swedish or other European languages a plus.

Responsibilities

• Drive International MICE Sales: Proactively find, negotiate, and secure bookings for international meetings, incentives, conferences and events.
• Present and Sell Portfolio: Act as the primary contact for international clients, introducing and selling our wide range of hotels across Strawberry.
• Build and Maintain Relationships: Develop long‑term professional relationships with clients, international MICE agencies, and key decision‑makers in the global meetings and incentive industry.
• Key Partner Management: Maintain and develop strategic relationships with destination marketing organisations and global agencies.
• Travel & Network: Travel frequently to represent Strawberry at trade shows, workshops and direct client meetings.
• Pipeline Management: Own the sales pipeline from lead identification through contract closure.

Skills

International sales

MICE industry

Client relationships

Travel readiness

English fluency

Job description

International Sales Director – MICE (International Meetings, Incentives, Conferences & Events)

At Strawberry, we innovate in the hotel industry, creating unforgettable experiences and thinking differently. We seek an ambitious, high‑performing, self‑driven International Sales Director focused solely on driving global commercial growth.

Key Responsibilities

• Drive International MICE Sales: Proactively find, negotiate, and secure bookings for international meetings, incentives, conferences and events.
• Present and Sell Portfolio: Act as the primary contact for international clients, introducing and selling our wide range of hotels across Strawberry.
• Build and Maintain Relationships: Develop long‑term professional relationships with clients, international MICE agencies, and key decision‑makers in the global meetings and incentive industry.
• Key Partner Management: Maintain and develop strategic relationships with destination marketing organisations and global agencies.
• Travel & Network: Travel frequently to represent Strawberry at trade shows, workshops and direct client meetings.
• Pipeline Management: Own the sales pipeline from lead identification through contract closure.

Skills and Experience

• Relevant Experience: Proven background in international sales within the travel, hospitality or MICE industry.
• Existing Network: Well‑established network of international MICE buyers, corporate clients or agencies.
• Industry Knowledge: Experience collaborating with key stakeholders and agencies or major global MICE intermediaries.
• Passion for Travel: Genuine enjoyment of travel and flexibility for frequent international journeys.
• Location: Preferably based in the Stockholm area for close coordination with the local team.
• Communication: Fluent in English (written and spoken); Swedish or other European languages a plus.

Benefits & Perks

• Fast‑paced, varied work environment.
• Tools and support to thrive professionally and personally.
• Staff discounts and friends & family rates at 200+ hotels.
• Four free hotel nights per year.
• 25 % discount on food & beverages at all restaurants and bars.
• Additional deals on experiences, travel, retail and more.

About Strawberry

With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences each day. Our team of 20,000 passionate individuals from 166+ countries fuels our growth. Core values: energy, courage and enthusiasm.