International Sales Director - MICE

Nordic Choice Commercial Services AB; Stockholms kommun; Hybrid; SEK 80,000 - 120,000; Full time

Benefits offered by this job

Staff discounts at hotels

Four free hotel nights annually

25% discount on food & beverages

Exclusive deals on experiences and travels

Job summary

Nordic Choice Commercial Services AB is seeking an ambitious International Sales Director for MICE, focused on global commercial growth. The role involves extensive travel for networking, closing deals, and managing key relationships with clients and agencies.

Ideal candidates will possess a strong background in international sales, preferably within the travel or MICE industry, and have an established network. Success hinges on autonomy and the ability to drive sales effectively.

Qualifications

• Proven background in international sales, especially in travel or hospitality.
• Established network of MICE buyers and corporate clients.
• Experience with major global MICE agencies is highly valued.
• Enjoy frequent international travel and have flexibility.
• Strong communication skills in English; Swedish or other languages a plus.

Responsibilities

• Drive international MICE sales by securing bookings.
• Act as primary contact for international clients.
• Develop relationships with clients and agencies.
• Manage relationships with marketing organizations.
• Travel to international markets for client meetings.
• Own sales pipeline from lead generation to contract closure.

Skills

International sales experience

Networking

Relationship management

Fluent English

Knowledge of MICE industry

Job description

International Sales Director — MICE

At Strawberry, we believe in pushing boundaries, creating unforgettable experiences, and thinking differently about the hotel industry. We are looking for an ambitious, high‑performing, and self‑driven International Sales Director for MICE to focus entirely on driving our global commercial growth.

Your focus will be doing what you do best: traveling, networking, building strategic partnerships, and closing major international deals.

As our International Sales Director, your main objective is to put Strawberry on the global map for international planners, corporates, and agencies.

Key Responsibilities

• Drive International MICE sales: Proactively find, negotiate, and secure bookings for international meetings, incentives, conferences, and events.
• Present and sell our portfolio: Act as the primary contact point for international clients, introducing and selling the wide range of hotels within Strawberry.
• Build and maintain relationships: Develop long‑term, professional relationships with clients, international MICE agencies, and key decision‑makers within the global meetings and incentive industry.
• Key Partner Management: Maintain and develop our strategic relationships with key destination marketing organizations and global agencies.
• Travel and network: Travel frequently to international markets to represent Strawberry at trade shows, workshops, and direct client meetings.
• Pipeline management: Take full ownership of your own sales pipeline, from identifying new leads to closing the contract.

This is a permanent position for 100% with a start date to be agreed upon.

You'll shine here if you:

Are a heavy‑hitter in sales, a natural networker, and a closer who thrives when given total autonomy. You don't want to manage a team; you want to manage the market and own your commercial success.

• Relevant Experience: A strong, proven background in international sales, specifically within the travel, hospitality, or MICE industry.
• An Existing Network: A well‑established network of international MICE buyers, corporate clients, or agencies.
• Industry Knowledge: Experience collaborating with key stakeholders and agencies or major global MICE intermediaries is highly valued.
• A Passion for Travel: You genuinely enjoy being on the road and have the flexibility required for frequent international travel.
• Stockholm Base: You are preferably located in the Stockholm area, allowing for close connection with our local team when you are not traveling.
• Strong Communication Skills: You are fluent in English, both written and spoken. Swedish or other European languages are a strong plus.
• A Down‑to‑Earth, Driven Attitude: You are structured, commercial, and comfortable working towards clear targets without needing day‑to‑day supervision.

We value the power of diversity within Strawberry. Different backgrounds, experiences, and ideas create a unique and inspiring work environment.

What we offer

• An exciting and varied work environment with a fast pace.
• The right tools and support to flourish both professionally and personally.
• Staff discounts and friends & family rates at our 200+ hotels.
• Four free hotel nights each year.
• 25% discount on food & beverages at all our restaurants & bars.
• Sweet deals on experiences, travels, retail and lots more!

About us

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. Our team of 20,000 passionate individuals from more than 166 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.