Marketing Manager - B2B GTM

Market Partner Scandinavia; Stockholms kommun; Remote; SEK 900,000 - 1,200,000; Full time

Job summary

Market Partner Scandinavia in Sweden is seeking a hands-on GTM professional to own the execution of our client's Security go-to-market strategy across partners and markets. You will translate strategic priorities into offers, campaigns, and measurable business results, driving growth, pipeline and ROI.

The role requires strong B2B GTM and partner marketing experience, with the ability to connect activity to revenue and to collaborate across global teams in EMEA and North America.

Qualifications

• HANDS-ON GTM professional translating strategy into scalable execution across partners.
• Experience in B2B GTM, channel or partner marketing.
• Ability to link activities to pipeline, revenue and partner growth.
• Strong stakeholder management in a global matrix environment.
• Security knowledge is a bonus.

Responsibilities

• Translate strategy into annual and quarterly GTM plans and drive execution.
• Build, launch and scale Security offers with licensing, services, campaigns.
• Co-design the partner journey from onboarding through growth.
• Create global campaigns and track leads, pipeline and ROI.
• Advise country teams on local GTM and collaborate with EMEA and North America leadership.
• Turn cross-solution initiatives into joint offers, campaigns and partner plays.
• Integrate Global Services into offers, campaigns and the partner journey.
• Collaborate with GTM and marketing teams on joint campaigns and co-marketing activities.
• Build Security-specific sales plays, kits and launch sessions within enablement.

Skills

GTM strategy

Channel marketing

Partner marketing

Stakeholder management

Job description

Location: Sweden (remote)
Start Date: ASAP
Duration: Initial 12-month consulting assignment, with a strong possibility of extension

Do you have a few years of experience in marketing within the IT/technology industry and are ready for your next career step? Then this opportunity could be the perfect fit for you!

About the job

Own the execution of our client's Security go-to-market strategy, translating strategic priorities into offers, partner motions, campaigns, and measurable business results. The role drives partner growth, pipeline creation, campaign performance, and country adoption across the Security business.

What you'll do

• Translate the strategy into annual and quarterly GTM plans and drive execution across countries.

• Build, launch and scale Security offers combining licensing, services, campaigns and enablement.

• Co-design the partner journey with the Global Lead and run it from onboarding through business growth.

• Create global campaigns, support local activation and track leads, pipeline and ROI.

• Advise country teams on local GTM and work with regional marketing leadership in EMEA and North America.

• Turn cross-solution initiatives into joint offers, campaigns and partner plays.

• Integrate Global Services into offers, campaigns and the partner journey.

• Collaborate with our client's GTM and marketing teams on joint campaigns and co-marketing activities.

• Build Security-specific sales plays, kits and launch sessions within the overall enablement framework.

Who you are

• A hands-on, commercially focused GTM professional who can turn strategic direction into scalable execution across partners and markets.

• Strong B2B GTM, channel marketing, partner marketing or commercial program experience

• Solid knowledge of Security - a bonus

• Ability to connect activity to pipeline, revenue and partner growth

• Strong stakeholder management and influence in a global matrix organization

• Structured, proactive, pragmatic and outcome-focused working style

Success measures

• Security revenue growth

• Pipeline generated and influenced

• Leads and campaign ROI

• Partner progression through the Security journey

• Offer adoption and utilization

• Country adoption of global Security plays

• Cross-solution GTM results

This is Market Partner

Market Partner is proud to be an equal opportunity employer. You are welcome to our communityregardless of who you are, whom you like,no matter where you come from, or what you look like.