Marketing Manager B2B

Tele2; Stockholms kommun; On-site; SEK 550,000 - 750,000; Full time

Job summary

Tele2 Sweden is seeking a Marketing Manager within Tele2 B2B to drive the operational delivery of integrated marketing activities and campaigns. This role sits within the B2C Marketing department, collaborating closely with B2B stakeholders.

The position is a 7-month substitute for parental leave, with a focus on translating strategy into high-performing execution and maximizing lead generation. You will lead end-to-end delivery of campaigns, build and optimize email automation, produce engaging

Qualifications

• 3+ years of B2B marketing experience.
• 3+ years within project management coordinating cross-functional stakeholders and external agencies.
• 3+ years of hands-on experience with marketing automation and email marketing.
• Strong commercial mindset with ability to optimize campaigns against KPIs.
• Good copywriting skills with ability to create high-quality content.
• Professional fluency in English and Swedish, both spoken and written.

Responsibilities

• Lead, plan, and execute end-to-end delivery of B2B marketing campaigns and Go-to-Market activities—from briefing to follow-up.
• Design, build, and optimize email marketing and automated communications across the customer journey.
• Produce and oversee engaging B2B content across digital channels (articles, guides, success stories, email copy, sales assets).
• Collaborate with Commercial, Sales, CVM, PR, Online, Studio, and external agencies for cohesive messaging and execution.
• Monitor, analyze, and report on campaign KPIs, inbound leads, traffic, and ROI to identify growth opportunities.
• Plan and coordinate campaign deliverables, production schedules, and budgets to ensure on-time delivery against targets.

Skills

B2B marketing

Project management

Marketing automation

Copywriting

English & Swedish fluency

Job description

About the job

As a Marketing Manager within Tele2 B2B, you will lead and drive the operational delivery of integrated marketing activities and campaigns. Organizationally, this role sits within the B2C Marketing department, collaborating closely with B2B stakeholders. Your primary mission is to ensure that our initiatives are executed efficiently, on time, and with maximum commercial impact and lead generation. In this dynamic, operational role, you will support the Marketing Lead in translating overarching strategy into high-performing marketing execution. This is a 7 months substitute for parental leave.

Your key responsibilities and tasks:

• Lead, plan, and execute end-to-end delivery of B2B marketing campaigns and Go-to-Market (GTM) activities - from initial briefing to follow-up.
• Design, build, and optimize email marketing as well as automated communication (lead-nurturing workflows) across the customer journey using our MarTech stack and email marketing platform.
• Produce and oversee engaging B2B content and copy across digital channels, including articles, guides, customer success stories, email copy, and sales enablement assets.
• Partner closely with Commercial, Sales, CVM, PR, Online, In-house Studio, and external creative/media agencies to ensure cohesive messaging and aligned execution.
• Continuously monitor, analyze, and report on campaign KPIs, inbound lead generation, traffic, and marketing ROI to identify growth and optimization opportunities.
• Plan and coordinate campaign deliverables, production schedules, and budgets to ensure on-time delivery against commercial targets.

Who are you?
To thrive and succeed in this role, we believe that you are a structured, hands-on, and commercial driven Marketing Manager who excels in a collaborative, fast-paced environment.

Mandatory qualifications:

• 3+ years of B2B-experience in marketing.
• 3+ years within project management. Proven track record in end-to-end project management, coordinating cross-functional stakeholders and external agencies.
• 3+ years of hands-on experience with marketing automation, email marketing, and MarTech tools. Designing, setting up, and optimizing ad-hoc and automated communication and lead-nurturing flows across the customer journey.
• Strong commercial mindset and experience optimizing campaign delivery against established KPIs.
• Good copywriting skills with a demonstrated ability to create high-quality, engaging content.
• Professional fluency in English and Swedish, both spoken and written.

You are proactive, independent, and structured, with a strong ability to prioritize tasks effectively in an evolving environment. You are a natural relationship builder who collaborates effortlessly across diverse teams and is motivated by delivering tangible results.

A few words from the manager

"In our team, we are passionate about creating marketing that drives real business value for our customers and for Tele2. We value collaboration, curiosity, and personal initiative - here, you will enjoy freedom under responsibility and the opportunity to shape how we work. We look forward to welcoming you to the team!" - Sofia Annerstedt, Marketing Director Tele2
Why Tele2

A culture of natural born challengers - At Tele2 we don't