HubSpot Marketing Automation Specialist

Airahome; Stockholms kommun; Sur place; SEK 700 000 - 1 000 000; Plein temps

Avantages offerts par ce poste

Stockholm office directory access

Career development opportunities

Diversity & inclusion programs

Résumé du poste

Airahome in Stockholm is seeking a Marketing Automation and CRM Specialist to own and optimise lifecycle marketing in HubSpot. You will build emails, workflows, and segments, collaborating with Growth Marketing, Sales, and Data teams across Europe.

You’ll manage multi-channel journeys, lead scoring, and audience personalisation to improve conversion and reduce CAC, while maintaining data quality and GDPR compliance.

Qualifications

• A few years of experience in marketing automation, CRM management, or lifecycle/CRM marketing.
• Hands-on HubSpot experience, ideally Marketing Hub Enterprise: building workflows and lead scoring.
• Experience with a major marketing automation or CRM platform (e.g. HubSpot, Salesforce).
• Strong understanding of lead scoring, segmentation, and multi-channel lifecycle design.
• Data-driven mindset with dashboards, funnel metrics, and attribution modelling.
• Cross-functional collaboration experience and GDPR knowledge in marketing.

Responsabilités

• Own and continuously optimise lifecycle marketing in HubSpot, including emails and workflows.
• Design, build, and test automated multi-channel journeys (email, SMS, in-app).
• Manage referral and loyalty programs to expand lead generation and reduce CAC.
• Refine audience segmentation and personalisation for the right homeowner reach.
• Partner with Sales to ensure smooth lead handoffs between marketing and sales.
• Maintain data quality and GDPR-compliant processes across CRM systems.
• Analyze campaign performance and turn insights into actionable optimisations.
• Run A/B and multivariate tests to improve automation flows and conversions.
• Collaborate with Growth Marketing, Product, and markets to localise campaigns.

Outils

HubSpot

Salesforce

Looker

Power BI

Description du poste

Airahome in Stockholm is seeking a Marketing Automation and CRM Specialist to own and optimise lifecycle marketing in HubSpot. You will build emails, workflows, and segments, collaborating with Growth Marketing, Sales, and Data teams across Europe.

You’ll manage multi-channel journeys, lead scoring, and audience personalisation to improve conversion and reduce CAC, while maintaining data quality and GDPR compliance.