Omnichannel CRM & Personalization Lead

Scandic Hotels Group; Stockholms kommun; On-site; SEK 450,000 - 600,000; Full time

Job summary

Scandic Hotels Group is searching for a Marketing Automation Specialist to join their CRM & Marketing Automation team. This full‑time position focuses on designing automated customer journeys and optimizing engagement through personalized communication.

The ideal candidate will possess at least 3 years of experience in CRM or marketing automation, fluency in both Swedish and English, and a strong command of Salesforce Marketing Cloud. This role offers the opportunity to make a significant impact on customer experience and loyalty.

Qualifications

• At least 3 years of experience in CRM or marketing automation roles.
• Strong knowledge of Salesforce Marketing Cloud and SQL.
• Experience with Salesforce Data Cloud is a plus.
• A background in loyalty marketing and/or the travel industry is highly valued.
• Excellent collaboration and communication skills.
• Fluency in Swedish and English, both written and spoken.
• A proactive, analytical, and innovative mindset.

Responsibilities

• Designing and optimizing automated customer journeys in an omnichannel setup.
• Implementing data‑driven, personalized communication based on triggers and behaviors.
• Creating dynamic content and logic in SFMC templates.
• Running A/B tests and using analytics to continuously optimize performance.
• Ensuring consistent and high‑quality customer experiences.
• Staying up to date with trends in marketing automation.
• Supporting segmentation strategies with data insights.
• Maintaining GDPR compliance and data privacy best practices.

Skills

CRM marketing

Marketing automation

Salesforce Marketing Cloud

SQL

Data analysis

Dynamic content creation

Tools

Salesforce Data Cloud

Job description

Scandic Hotels Group is searching for a Marketing Automation Specialist to join their CRM & Marketing Automation team. This full‑time position focuses on designing automated customer journeys and optimizing engagement through personalized communication.

The ideal candidate will possess at least 3 years of experience in CRM or marketing automation, fluency in both Swedish and English, and a strong command of Salesforce Marketing Cloud. This role offers the opportunity to make a significant impact on customer experience and loyalty.