MARKETING AUTOMATION SPECIALIST

SAS; Solna kommun; On-site; SEK 50,000 - 70,000; Full time

Benefits offered by this job

Discounted travel opportunities

Health and wellness benefits

Discounts from various brands

Vibrant office environment

Non-stop bus service to the office

Job summary

SAS in Solna kommun is seeking a Marketing Automation Specialist to design, build, and optimise automated customer journeys using Salesforce Marketing Cloud. This role involves executing marketing campaigns and collaborating with CRM specialists to ensure personalised experiences.

The ideal candidate has 3-5 years of experience in marketing automation, is familiar with A/B testing, and possesses a strong understanding of customer journeys. Enjoy travel perks and a vibrant work environment.

Qualifications

• 3-5 years of proven experience in marketing automation or CRM.
• Hands-on experience with Salesforce Marketing Cloud is required.
• Ability to work independently and take ownership.

Responsibilities

• Design and optimise automated customer journeys in Salesforce Marketing Cloud.
• Execute calendar-based emails, SMS, and push communications.
• Collaborate with CRM Specialists to ensure personalised content.

Skills

Marketing automation

Customer journey mapping

Segmentation

Salesforce Marketing Cloud

A/B testing

HTML and AMPscript

Education

Bachelor's degree in Marketing or similar

Tools

Salesforce Marketing Cloud

Adobe Campaign

Oracle Eloqua

Braze

Job description

Marketing Automation Specialist

Do you love turning data into personalised experiences at scale? Are you someone who gets excited by a well‑timed journey, a clean segment, and a test that actually teaches you something? If so, this might be exactly the right next step.

Responsibilities

• Design, build and continuously optimise automated customer journeys in Salesforce Marketing Cloud, leveraging data and audience insights to drive relevance and conversion.
• Execute calendar‑based emails, SMS, and push communication in line with the marketing plan.
• Configure audience selection with data‑driven logic to reach the right customer at the right time.
• Design and execute A/B and multivariate testing strategies, translating results into concrete journey improvements.
• Collaborate with CRM Specialists to ensure relevant and personalised content, and act as an internal expert on journey automation best practices.

Qualifications

• 3‑5 years of proven experience in marketing automation or CRM, with a track record of independently owning and executing customer journeys end‑to‑end.
• Familiarity with AI agents and automation workflows; experience using AI to accelerate campaign production and scale testing.
• Hands‑on experience with Salesforce Marketing Cloud is required. Experience with additional platforms (e.g., Adobe Campaign, Oracle Eloqua, Braze) is a strong advantage.
• Basic knowledge of HTML and AMPscript.
• Strong understanding of segmentation, customer journeys, and omnichannel personalisation. Experience working with a CDP implementation is an advantage.
• Experience with A/B testing and campaign performance follow‑up.
• Bachelor's degree in Marketing, Marketing Automation, or a similar field. Relevant experience can substitute formal education.
• Detail‑oriented and structured, with a strong commercial mindset and genuine curiosity about MarTech, data, and customer experience.
• Ability to work independently and take ownership, while collaborating effectively across teams.
• Commitment to work from the office 4 days per week.

Benefits

• Travel Perks: Enjoy discounted travel opportunities around the world.
• Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.
• Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals.
• Work Environment: A vibrant office location with a restaurant, café, and easy access to outdoor activities; equipment for running, tennis, outdoor gym, kayaking, and stand‑up paddling is available free of charge.
• Convenient Commute: Benefit from a non‑stop bus service connecting the office to Solna station and commuter trains, alongside a network of cycle paths.