Marketing Automation Specialist to SF Anytime

SF Studios; Stockholms kommun; On-site; SEK 420,000 - 540,000; Full time

Job summary

SF Anytime, part of SF Studios, is expanding its marketing automation capabilities and seeks a Marketing Automation Specialist to own the customer lifecycle and growth initiatives. You will implement and optimize lifecycle campaigns, work with management to ensure success, and turn data into high-performing automations.

You will design 360° campaigns across onboarding, retention, reactivation, and winback, run A/B tests, and collaborate with tech, product, data/analytics, and content to ship

Qualifications

• 1–3 years hands-on experience with marketing automation platforms.
• Experience in e-commerce or a fast-paced, high-sales environment.
• Experience with A/B testing to drive data-informed decisions.

Responsibilities

• Own and grow north-star metrics: reactivation rate and revenue from returning customers.
• Design, build, and optimize automated lifecycle campaigns across onboarding, retention, reactivation, and winback.
• Run continuous A/B tests to sharpen segmentation, messaging, and timing.
• Collaborate with tech, product, data/analytics, and content to ship and improve.

Skills

Marketing automation

A/B testing

Data-driven

Analytical mindset

Ownership

Job description

SF Anytime, part of SF Studios, is a leading video-on-demand service across the Nordics and Baltics. We offer the world's largest movie library; over 15,000 films and series, from the latest Hollywood releases to local Nordic titles. Following the acquisition of Blockbuster Denmark, we're continuing to grow and integrate our services across markets, serving a customer base of 2 million.

We're now making a serious investment in marketing automation: a new best-in-class platform is in place, and we're building the entire customer lifecycle and growth function around it. We are therefore looking for a Marketing Automation Specialist to join our team!

Responsibilities

We've put the first stake in the ground, and now we're looking for someone who genuinely wants to be a part of building this area from the ground up with us. You'll implement a 360° marketing automation engine focused on customer lifecycle and growth, work closely with our management team to make it a success. More specifically, you will:

• Own and grow our two north-star metrics: reactivation rate and revenue from returning customers.


• Design, build, and optimize automated lifecycle campaigns across the full customer journey; onboarding, retention, reactivation, and winback.


• Run continuous A/B tests and use the results to sharpen segmentation, messaging, and timing. Turn customer data into personalized, high-performing automations in our new platform.


• Partner closely with tech, product, data/analytics, and content to ship and improve.

Requirements

To succeed in this role, we believe you:

• Have 1-3 years of hands-on experience with marketing automation platforms.


• Have experience in e-commerce or a fast-paced, high-sales environment.


• Have experience with and a preference for working with A/B testing to drive data-informed decisions and continuous improvement.


• Are comfortable in an entrepreneurial environment where you take real ownership.


• Are technically capable, you learn new systems fast and work confidently across a range of tools and platforms.

In this role, we put big effort in finding the right personality. To succeed, we believe you are analytical and data-driven and turn insight into action. You are sales and numbers focused and are driven to hit goals and grow the business. You pay close attention to detail, knowing that small improvements compound into significant results over time. We also believe you thrive to work hands-on, getting into the platform and building automations yourself. Furthermore, you are collaborative with a can-do attitude, you bring energy and make things happen across teams.

This is a rare opportunity to join a small, ambitious commercial team at a pivotal stage. You'll have the mandate to define your own domain, direct access to decision-makers, and the chance to build and scale growth initiatives where your impact is visible from day one.