GTM Systems Architect & Data Quality Lead

Planhat; Stockholms kommun; On-site; SEK 900,000 - 1,300,000; Full time

Job summary

Planhat is seeking a GTM Systems Lead to own the admin of our core commercial systems, including Planhat CRM and the enrichment stack. You will turn GTM Operations & Strategy designs into robust system logic, maintain data quality, and ensure vendors are right for the job.

You will own end-to-end administration from CRM to enrichment tools, working closely with IT, Analytics, and commercial teams to keep systems reliable and adopted with minimal friction.

Qualifications

• 5-10 years administering a CRM and GTM systems stack at a tech company or fast-growing startup.
• Hands-on admin experience: building workflows, automation, and integrations.
• Data models, enrichment, and data quality logic; know what clean data requires operationally.
• Ability to translate GTM Operations & Strategy designs into working system logic.

Responsibilities

• Own admin for Planhat CRM: users, permissions, fields, workflows, and day-to-day configuration.
• Translate GTM Operations & Strategy designs into in-system logic, including segmentation, deal stages, scoring, routing rules.
• Own admin for the sales intelligence & enrichment stack: Demandbase, Cognism, Fathom, LinkedIn Sales Navigator, etc.: configuration and usage support.
• Monitor data enrichment, hygiene, and dedupe; evaluate vendor fit and workflows.
• Collaborate with IT on integrations, data flows, access, and security across the stack.
• Document configurations and changes so the stack is auditable and new team members can ramp quickly.

Skills

CRM administration

Workflow automation

Data enrichment

Cross-functional collaboration

Vendor management

System design translation

Tools

Planhat CRM

Salesforce

HubSpot

Demandbase

Cognism

Fathom

LinkedIn Sales Navigator

Job description

Planhat is seeking a GTM Systems Lead to own the admin of our core commercial systems, including Planhat CRM and the enrichment stack. You will turn GTM Operations & Strategy designs into robust system logic, maintain data quality, and ensure vendors are right for the job.

You will own end-to-end administration from CRM to enrichment tools, working closely with IT, Analytics, and commercial teams to keep systems reliable and adopted with minimal friction.