Growth Lead, Organic Acquisition for Crypto Trading

Kraken; Sweden; On-site; SEK 900,000 - 1,500,000; Full time

Job summary

Kraken is seeking a hands-on Head of Organic Growth to own how Kraken Pro is discovered and how curious traders become active. You will fuse brand ethos, product insight, and growth experiments to drive high‑intent signups and trades.

As a player-coach, you’ll lead a lean team, align cross‑functional partners, and ship UX improvements from landing pages to onboarding. You’ll build dashboards, run tests, and report progress to leadership with a bias for fast, responsible growth.

Qualifications

• 5+ years in B2C acquisition or growth marketing, ideally in fintech, crypto, trading or gaming with experience in a player-coach role leading a small team.
• Product savvy. You understand how products work, why people use them, and how to turn features into growth.
• UX instinct. You can spot friction in a flow from a mile away and brief Product and Design on how to fix it.
• High AI competency. Enabling you to multiply your impact and keep up with demand.
• Analytical rigor. Comfortable with funnels, cohorts, attribution, and experimentation, and able to turn data into decisions and clear stories.
• Speed under pressure. Markets don’t wait for approval cycles and neither do you.
• Range as a marketer. SEO, content, social, lifecycle, partnerships. You know enough about each to direct the work, and you can roll up your sleeves when needed.
• Taste. Knowing which channels and tactics not to pursue is as valuable as knowing which to scale.
• Familiarity trading culture, and the language traders use.
• Strong communication and leadership skills, with the ability to align cross‑functional teams around a shared growth goal.

Responsibilities

• Own organic acquisition strategy across SEO, content, social, community, referrals, and partnerships.
• Map funnel from first touch to first trade and identify drop-offs.
• Audit and improve landing pages, sign-up flows, onboarding, and in‑product moments.
• Lead a lean, scrappy team; coach and unblock a small team while shipping.
• Run experiments across channels and funnels; report dashboards for leadership.
• Collaborate with Legal/Comms to ensure compliant messaging across regions.

Skills

B2C acquisition

Product mindset

UX optimization

AI literacy

Analytical thinking

Speed under pressure

Multichannel marketing

Channel strategy

Trading culture familiarity

Leadership & communication

Job description

Kraken is seeking a hands-on Head of Organic Growth to own how Kraken Pro is discovered and how curious traders become active. You will fuse brand ethos, product insight, and growth experiments to drive high‑intent signups and trades.

As a player-coach, you’ll lead a lean team, align cross‑functional partners, and ship UX improvements from landing pages to onboarding. You’ll build dashboards, run tests, and report progress to leadership with a bias for fast, responsible growth.