Social Media Lead: Crypto & Fintech Growth

Kraken; Sweden; On-site; SEK 896,000 - 1,394,000; Full time

Job summary

Kraken is seeking a Social Media Lead for Kraken Pro to drive platform-native content across X and Telegram and beyond. You will move fast, understand brand voice, and engage the crypto community with timely, on-brand narratives.

You will craft compelling content, translate product updates into clear stories, track performance, and work with Legal/Comms to ensure compliant messaging globally. A driven, detail-oriented creator with fintech/crypto familiarity will thrive in this role.

Qualifications

• 3+ years in social or content, fintech/crypto/trading preferred.
• Speed under pressure and ability to move quickly.
• High AI competency to scale output and demand.
• Strong writing, editing, and communication skills.
• Creative and detail-oriented with ability to brief design teams.

Responsibilities

• Craft scroll-stopping, platform-native content for X, Telegram, and beyond.
• Identify trends and reactive moments and craft timely, on-brand content.
• Engage with Kraken Pro audience and foster meaningful conversation.
• Maintain a content calendar: create posts, route approvals, schedule, publish, and monitor.
• Translate product/news into clear narratives across channels.
• Measure growth and performance and iterate based on insights.
• Partner with Legal/Comms to ensure compliant messaging across regions.

Skills

Content creation

Social strategy

Community mgmt

Analytics

Copywriting

Job description

Kraken is seeking a Social Media Lead for Kraken Pro to drive platform-native content across X and Telegram and beyond. You will move fast, understand brand voice, and engage the crypto community with timely, on-brand narratives.

You will craft compelling content, translate product updates into clear stories, track performance, and work with Legal/Comms to ensure compliant messaging globally. A driven, detail-oriented creator with fintech/crypto familiarity will thrive in this role.