Senior Growth Product Manager, Open Finance

Kraken; Sweden; On-site; SEK 900,000 - 1,300,000; Full time

Job summary

Kraken Consumer Trading is building the future of open finance. We seek a growth-focused product marketer to own the connective tissue between marketing and product, shaping how millions discover and engage with our products.

You will define the acquisition funnel, design in-app and web journeys across push, email, social and paid, and own incentives like referrals and deposits. Collaborate across marketing, design, engineering and data to measure impact and drive sustained growth.

Responsibilities

• Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work.
• Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly.
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.
• Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
• Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land.

Job description

Kraken Consumer Trading is building the future of open finance. We seek a growth-focused product marketer to own the connective tissue between marketing and product, shaping how millions discover and engage with our products.

You will define the acquisition funnel, design in-app and web journeys across push, email, social and paid, and own incentives like referrals and deposits. Collaborate across marketing, design, engineering and data to measure impact and drive sustained growth.