Global CRM Program Lead – Salesforce Implementation

Aurora Engineering AB; Göteborgs kommun; On-site; SEK 900,000 - 1,300,000; Full time

Job summary

Aurora Engineering AB is seeking an experienced Global CRM Program Lead to drive a large-scale Salesforce CRM implementation across international markets. The role emphasizes digital transformation, CRM governance, process optimization, stakeholder engagement, and user adoption.

You will lead end-to-end CRM program activities, coordinating with business stakeholders, IT teams, external partners, and CRM specialists to ensure value realization and sustained adoption.

Qualifications

• 8+ years of experience in project/program management or business transformation.
• Proven track record leading global CRM implementations.
• Hands-on Salesforce CRM experience or similar enterprise CRM platforms.
• Strong knowledge of sales processes and CRM operations.
• Experience managing change initiatives across countries and cultures.
• Strong governance, roadmap planning, and vendor management.
• Experience facilitating workshops and training for user adoption.
• Excellent communication and leadership skills.
• Fluent in Swedish and English.

Responsibilities

• Lead and coordinate the global Salesforce CRM implementation and rollout program.
• Drive CRM transformation, change management, communication, and user adoption.
• Develop and maintain CRM governance frameworks, implementation roadmaps, and operating models.
• Collaborate with business stakeholders to translate requirements into effective CRM solutions.
• Coordinate CRM training, testing, deployment, and post-launch hypercare activities.
• Manage cross-functional collaboration between business teams, IT, global markets, and external vendors.
• Facilitate workshops, stakeholder meetings, and business process alignment.
• Monitor project milestones, KPIs, risks, and business value realization.
• Ensure consistent CRM processes and sustainable adoption across international markets.

Skills

CRM governance

Stakeholder management

Change management

Sales processes

Vendor management

Workshop facilitation

User adoption

Communication skills

Leadership

Tools

Salesforce CRM

Job description

We are looking for an experienced Global CRM Program Lead to drive and coordinate a large-scale Salesforce CRM implementation across an international organization.

The role focuses on digital transformation, CRM governance, business process optimization, stakeholder engagement, and user adoption across multiple global markets.

You will lead the end-to-end CRM implementation program, working closely with business stakeholders, IT teams, external implementation partners, and dedicated CRM specialists to ensure successful deployment and long-term business value.

Key Responsibilities

• Lead and coordinate the global Salesforce CRM implementation and rollout program.
• Drive CRM transformation, change management, communication, and user adoption.
• Develop and maintain CRM governance frameworks, implementation roadmaps, and operating models.
• Collaborate with business stakeholders to translate requirements into effective CRM solutions.
• Coordinate CRM training, testing, deployment, and post-launch hypercare activities.
• Manage cross-functional collaboration between business teams, IT, global markets, and external vendors.
• Facilitate workshops, stakeholder meetings, and business process alignment.
• Monitor project milestones, KPIs, risks, and business value realization.
• Ensure consistent CRM processes and sustainable adoption across international markets.

Required Qualifications

• 8+ years of relevant experience in project management, program management, or business transformation.
• Proven experience leading global CRM implementation or rollout programs.
• Hands-on experience with Salesforce CRM or comparable enterprise CRM platforms.
• Strong understanding of sales processes, customer relationship management, and commercial operations.
• Experience managing business transformation and organizational change initiatives.Demonstrated ability to work with stakeholders across multiple countries and cultures.
• Strong program governance, roadmap planning, and vendor management capabilities.
• Experience facilitating workshops, training coordination, and user adoption initiatives.
• Excellent communication, leadership, and problem-solving skills.
• Fluent in Swedish and English, both written and spoken.

Preferred Qualifications

• Salesforce implementation or CRM transformation experience in large international organizations.
• Experience with CRM data quality, migration, and process standardization.
• Familiarity with Agile project management methodologies.
• Experience with CRM adoption metrics, KPI monitoring, and business value tracking.
• Knowledge of marketing automation and CRM integration processes.

Ideal Candidate

You are a structured, collaborative, and results-driven program leader with a strong background in CRM transformation. You can manage complex international implementations, align diverse stakeholders, and ensure successful adoption of new technologies and business processes.