CRM & CC Development Executive

Jobtailor; Malmö kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

Jobtailor is seeking an Omnichannel CRM & Consumer Care Executive to design, deliver and optimise CRM programmes across Western Europe. You will drive data-led activations, monitor engagement metrics and collaborate across teams to meet business targets.

We value creativity, consumer insight and strong project management as you enhance CRM journeys and activation effectiveness within a compliant framework.

Qualifications

• Proven experience in CRM, digital marketing, activation or consumer care roles.
• Strong proficiency in CRM platforms and performance analytics tools; knowledge of Shopify, Trustpilot, Adobe suites, Google Marketing Platform, Google Search Console, Power BI.
• Strong commercial acumen and ability to link CRM activities to business objectives.
• Omnichannel marketing understanding and data-driven decision making.
• Experience with project management and cross-functional collaboration.
• Fluent English; Salesforce Marketing Cloud Email Specialist certification is a plus.

Responsibilities

• Support design, delivery and optimisation of CRM and Consumer Care programmes across Western Europe.
• Contribute to strategy and execute data-led activations within the ACR framework to drive acquisition, engagement and retention.
• Ensure delivery of CRM initiatives aligned to business targets; leverage performance data to optimise results.
• Combine creativity, consumer insight and data to build effective CRM journeys and omnichannel activation.
• Analyse consumer trends and market developments to identify opportunities for growth and improvement.
• Share insights to drive capability and performance across Western Europe.
• Coordinate milestones, timelines and budgets; manage targeting, personalisation and testing to improve campaigns.
• Collaborate with cross-functional teams and agency partners to deliver initiatives.
• Ensure compliance with legal and governance standards; maintain data integrity across systems.
• Track CRM performance and report on engagement, CSAT and NPS metrics; drive optimisation.

Skills

CRM

digital marketing

activation

performance analytics

data analysis

project management

CRM segmentation

targeting

journey development

continuous improvement

Tools

Salesforce Marketing Cloud

Power BI

Google Marketing Platform

Google Search Console

Shopify

Trustpilot

Adobe Suite

Job description

Responsibilities

• The Omnichannel CRM & Consumer Care Development Executive supports the design, delivery and optimisation of CRM and Consumer Care programmes across Western Europe.
• The role contributes to strategy and executes data-led, compliant activations across the ACR framework to drive consumer acquisition, engagement and retention.
• It ensures effective delivery of CRM initiatives aligned to business targets, while leveraging performance data and insights to continuously optimise results.
• The ideal candidate combines creativity, consumer insight and data to build effective CRM journeys, with strong capability in omnichannel activation and project management.
• Analyze consumer trends, competitive landscape and industry developments to identify opportunities for CRM & Consumer Care growth, innovation and continuous improvement.
• Develop strong understanding of brand priorities and market dynamics, sharing insights and best practices to drive capability and performance across Western Europe.
• Support the development of CRM & Consumer Care strategies and plans through data-driven insights on consumer segments, journeys and activation opportunities.
• Support the design, delivery and optimisation of CRM & Consumer Care programmes end-to-end, including managing project planning, timelines and budgets, briefing and coordinating stakeholders and agencies, and driving targeting, personalisation and testing to improve campaign performance.
• Collaborate with cross-functional teams and agency partners to deliver initiatives, managing dependencies and risks to ensure successful outcomes.
• Contribute to the optimisation of the ACR framework and Consumer Care initiatives, improving targeting, engagement and activation effectiveness.
• Ensure all CRM & Consumer Care programmes are delivered in full compliance with legal, regulatory and internal governance standards, maintaining high quality and data integrity across systems.
• Support the optimisation of CRM processes, controls and MarTech capabilities, including acting as a technical expert for Salesforce Marketing Cloud and Service Cloud, driving continuous improvement and commercial outcomes for WE DRBU.
• Track and report on CRM & Consumer Care performance, leveraging data and analytics to generate insights, monitor impact against key metrics (e.g. engagement, NPS, CSAT), and drive continuous optimisation and business performance.

Requirements

• Proven experience in CRM, digital marketing, activation or consumer care roles, with working knowledge of digital marketing platforms and performance analytics tools (e.g. Shopify, Trustpilot, Adobe suites, Google Marketing Platform, Google Search Console, Power BI), and strong proficiency in Microsoft Office tools; FMCG or multi-brand experience preferred.
• Strong commercial acumen, with the ability to link CRM & Consumer Care activities to business objectives and measurable outcomes.
• Consumer‑focused mindset with strong attention to detail and commitment to delivering high‑quality experiences, combined with a strong understanding of omnichannel marketing ecosystems and how online and offline touchpoints integrate to deliver best‑in‑class consumer journeys.
• Analytical capability with the ability to interpret data, generate actionable insights and translate them into recommendations, combined with a proactive problem‑solving mindset and focus on continuous improvement and performance optimisation.
• Project management skills, with the ability to manage multiple campaigns and priorities simultaneously while maintaining high attention to detail.
• Team player with the ability to collaborate effectively across cross‑functional teams and agency partners to deliver high‑quality outcomes.
• Strong communication and storytelling skills, with the ability to translate complex information into clear and engaging narratives.
• Hands‑on experience in CRM segmentation, targeting and journey development, with strong understanding of consumer journeys and activation mechanics; familiarity with CRM MarTech platforms (e.g. Salesforce Marketing Cloud or equivalent).
• Salesforce Marketing Cloud Email Specialist certification is considered a plus, if not must be obtained as part of the role.
• Full professional proficiency in English.

Hard Skills

• CRM
• digital marketing
• activation
• performance analytics
• data analysis
• project management
• CRM segmentation
• targeting
• journey development
• continuous improvement

Soft Skills

• commercial acumen
• consumer‑focused mindset
• attention to detail
• problem‑solving
• collaboration
• communication
• storytelling
• proactive mindset
• high‑quality outcomes
• multi‑tasking

Certifications & Qualifications

• Salesforce Marketing Cloud Email Specialist