Global Brand Campaign Director

Ericsson; Stockholms kommun; Hybrid; SEK 1.100.000 - 1.900.000; Vollzeit

Zusammenfassung

Ericsson seeks an experienced Brand Campaign Director to bring the brand platform to life through distinctive, globally relevant campaigns. You will oversee strategy, planning and execution, guiding agencies and internal teams in a complex, matrixed environment.

The role emphasizes translating brand strategy into creative expressions, leading multidisciplinary programs and reporting progress to senior stakeholders. Fluency in English is essential, Swedish language skills are an advantage.

Qualifikationen

• 8–10 years of relevant experience in brand implementation, integrated marketing and creative process leadership, ideally from a combination of agency and in-house roles in a large international organisation.

Aufgaben

• Lead the strategy and planning of large-scale, integrated brand campaigns from audience insights through to positioning, briefing, creative development, launch and market activation.
• Translate Ericsson’s brand platform into effective creative expressions across campaigns, touchpoints and markets.
• Lead creative processes with external agencies and internal teams by setting direction and managing key decisions to ensure consistency.
• Support global and local alignment by creating structures that enable markets to activate the brand while staying relevant locally.
• Define objectives and success measures, use data to improve campaign activity and communicate impact on brand awareness and company positioning.

Jobbeschreibung

Ericsson seeks an experienced Brand Campaign Director to bring the brand platform to life through distinctive, globally relevant campaigns. You will oversee strategy, planning and execution, guiding agencies and internal teams in a complex, matrixed environment.

The role emphasizes translating brand strategy into creative expressions, leading multidisciplinary programs and reporting progress to senior stakeholders. Fluency in English is essential, Swedish language skills are an advantage.