Brand Campaign Director

Ericsson; Stockholms kommun; On-site; SEK 1,100,000 - 1,900,000; Full time

Job summary

Ericsson seeks an experienced Brand Campaign Director to bring the brand platform to life through distinctive, globally relevant campaigns. You will oversee strategy, planning and execution, guiding agencies and internal teams in a complex, matrixed environment.

The role emphasizes translating brand strategy into creative expressions, leading multidisciplinary programs and reporting progress to senior stakeholders. Fluency in English is essential, Swedish language skills are an advantage.

Qualifications

• 8–10 years of relevant experience in brand implementation, integrated marketing and creative process leadership, ideally from a combination of agency and in-house roles in a large international organisation.

Responsibilities

• Lead the strategy and planning of large-scale, integrated brand campaigns from audience insights through to positioning, briefing, creative development, launch and market activation.
• Translate Ericsson’s brand platform into effective creative expressions across campaigns, touchpoints and markets.
• Lead creative processes with external agencies and internal teams by setting direction and managing key decisions to ensure consistency.
• Support global and local alignment by creating structures that enable markets to activate the brand while staying relevant locally.
• Define objectives and success measures, use data to improve campaign activity and communicate impact on brand awareness and company positioning.

Job description

Join our TeamAbout this opportunityEricsson is looking for an experienced Brand Campaign Director to help bring its brand platform to life through distinctive, globally relevant campaigns. In this role, you will help ensure consistent brand implementation across the organisation while creating work that strengthens Ericsson’s position and delivers measurable impact.You will connect brand strategy, audience insight, creative development and market activation in a global, highly matrixed environment. The role involves working closely with agencies, internal specialists, markets and senior stakeholders to guide complex campaigns from initial direction through to implementation.This could be a good fit for someone with a background in account leadership, project leadership, brand strategy, integrated marketing or a similar field. You do not need to be a hands-on creative, but you should be comfortable setting clear briefs, guiding creative teams, making informed decisions and maintaining strategic direction throughout the process.What you will do• Lead the strategy and planning of large-scale, integrated brand campaigns, from audience and market insight through to positioning, briefing, creative development, launch and market activation.• Help translate Ericsson’s brand platform into effective creative expressions across campaigns, touchpoints, markets and areas of the organisation.• Lead creative processes in partnership with external agencies and internal specialists by setting direction, providing feedback, managing key decisions and ensuring strategic and creative consistency.• Support global and local alignment by creating structures that enable markets and cross-cultural teams to activate the brand consistently while remaining relevant to local audiences.• Work across a complex stakeholder environment, building alignment, managing expectations and presenting recommendations and progress to senior and executive stakeholders.• Define objectives and success measures, use data and insights to improve campaign activity, and communicate the contribution to brand awareness, perception and company positioning.You will bring• 8–10 years of relevant experience in brand implementation, integrated marketing and creative process leadership, ideally from a combination of agency and in-house roles in a large international organisation.• Experience developing and implementing global brand campaigns across markets, cultures and disciplines.• A strong understanding of agency ways of working and the ability to be a demanding, constructive and credible client partner.• Experience leading multidisciplinary programmes, senior decision forums and presentations or reporting for executive-level stakeholders.• Strategic, creative and analytical capabilities, with the ability to connect brand strategy to compelling execution and turn measurement into clear actions and improvements.• Experience from B2B or other considered-purchase industries with longer sales cycles, such as automotive or other complex international businesses. Experience outside the telecommunications sector is welcome.• A collaborative and proactive approach, with the confidence and curiosity to move work forward while maintaining quality, alignment and strategic focus.• Excellent written and spoken English. Swedish language skills are an advantage.ApplicationWe look forward to your application with CV in English. Please note that we do not accept, proceed, or respond to applications sent via e-mail. We target 60% work-from-the office.Last day to apply is 22nd of October 2026.If you have specific questions, you are welcome to contact Raheleh Rouhani, Sr. Talent Acquisition Partner at [e-mail]: Stockholm, SwedenWhy join Ericsson?At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build solutions never seen before to some of the world’s toughest problems. You´ll be challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.What happens once you apply?Click Here to find all you need to know about what our typical hiring process looks like.Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.Primary country and city: Sweden (SE) || StockholmReq ID: 791941