Founding Marketing Lead

Vetnio (YC W25); Stockholms kommun; Sur place; SEK 700 000 - 900 000; Plein temps

Avantages offerts par ce poste

Wellness allowance (friskvårdsbidrag)

Stockholm office

Career progression to leadership

Résumé du poste

Vetnio seeks a marketing generalist to own marketing from day one and partner with sales to drive growth in a fast-moving AI veterinary software company.

You will craft website copy, LinkedIn content, newsletters, customer stories, launches and events, and build growth channels with automation. You will grow into leadership as the team scales, guided by results and learning.

Qualifications

• A few years of hands-on marketing experience, ideally at a B2B software company or a fast-moving startup.
• A strong writer in English. Writing samples will be part of the process.
• Tech-savvy. Comfortable with modern marketing tools, quick to learn new ones, and you use AI tools daily.
• Structured and self-directed. You take a domain, make a plan, and ship. You are comfortable being the only marketing person in the room for a while.
• Curious about the product and the customers. You want to understand how a vet clinic works and why it matters.
• Based in Stockholm, or ready to move here, and keen to work from the office with the team.

Responsabilités

• Work closely with the sales team: understand what they need to open doors and close deals, and make sure marketing delivers it.
• Own all external communication: website, LinkedIn, newsletters, product updates, customer stories, launches, events.
• Write. Copy for the website, posts, emails, one-pagers and sales material. Clear and concrete, in a voice that vets trust.
• Turn what the product and sales teams do every week into content and campaigns, without waiting for a brief.
• Build and run our growth channels: LinkedIn, SEO, partnerships, events and email. Test, measure, keep what works.
• Set up the tools and automations that let us do this well at scale: CRM, email, website, analytics.
• Drive demand generation: make sure the right clinics and groups hear about Vetnio, and that the ones who are interested reach sales quickly.
• Keep the numbers. Know what drives pipeline and report on it.

Connaissances

Marketing

Copywriting

English writing

Tech-savvy

Marketing tools

AI tools

Content creation

Campaign management

Growth marketing

Outils

CRM

Analytics

Marketing automation

SEO tools

Description du poste

Vetnio offers an AI-powered platform for veterinary practices and clinics. Our platform automates clinical documentation, communication and administrative processes, with the clear goal of saving measurable time and significantly increasing efficiency in day-to-day practice.

Vetnio is a Y Combinator company, backed by international investors. We are used in clinics all over the world and work with some of the largest veterinary groups in Europe, with teams on the ground in the Nordics, the UK, the DACH region, Benelux, France and Spain. We are headquartered in Stockholm, where the founders and the tech team sit.

We have spent the last two years proving that the product works and that clinics keep using it. Now we are scaling. We are growing the team across sales, product and marketing, opening new markets, and moving into new offices on Strandvägen. This role is part of that step.

Why we are hiring

A lot happens at Vetnio every week. New features ship, new clinics and groups come on board, new markets open, partners sign. Almost none of it gets communicated the way it deserves, because nobody owns that yet.

That is the job. You will own marketing as a domain from day one, working first and foremost with the sales team. To start with, you are the marketing team. There is no agency, no junior, no brief waiting for you. Everything we build, win and learn should reach the right vets, clinic managers and groups, in the right way, at the right time. You decide how, and you do it.

As we grow, we will hire more people on the marketing side. The idea is that you grow with it, into leading that team, and that what you build in the first year becomes the foundation the marketing function scales on.

What you will do

• Work closely with the sales team: understand what they need to open doors and close deals, and make sure marketing delivers it
• Own all external communication: website, LinkedIn, newsletters, product updates, customer stories, launches, events
• Write. Copy for the website, posts, emails, one-pagers and sales material. Clear and concrete, in a voice that vets trust
• Turn what the product and sales teams do every week into content and campaigns, without waiting for a brief
• Build and run our growth channels: LinkedIn, SEO, partnerships, events and email. Test, measure, keep what works
• Set up the tools and automations that let us do this well at scale: CRM, email, website, analytics
• Drive demand generation: make sure the right clinics and groups hear about Vetnio, and that the ones who are interested reach sales quickly
• Keep the numbers. Know what drives pipeline and report on it

Who we are looking for

A generalist first. Someone that is genuinely good at marketing and communication, is tech-savvy, and enjoys learning new tools fast. The specific stack matters less than the ability to pick it up.

• A few years of hands-on marketing experience, ideally at a B2B software company or a fast-moving startup
• A strong writer in English. Writing samples will be part of the process
• Tech-savvy. Comfortable with modern marketing tools, quick to learn new ones, and you use AI tools daily
• Structured and self-directed. You take a domain, make a plan, and ship. You are comfortable being the only marketing person in the room for a while
• Curious about the product and the customers. You want to understand how a vet clinic works and why it matters
• Based in Stockholm, or ready to move here, and keen to work from the office with the team

Nice-to-have

• Experience with marketing automation, CRM workflows and demand generation tooling
• Experience with SEO, paid acquisition or community building
• Experience in veterinary or other relationship-driven B2B markets
• Swedish, German or another European language
• A portfolio: a newsletter, a blog, a side project, a campaign you ran. Show us
• Pet owner, or familiar with the veterinary industry as a customer or from the business side

How we work

Everyone at Vetnio owns a domain, and we move fast. Decisions are made by the people closest to the work, not in committees. You will have a lot of freedom to decide what to do and how, and the responsibility that comes with it. We work together from our new offices on Strandvägen in Stockholm, because that is how we move fastest.

What we offer

• Full-time position in a fast-growing AI company in the veterinary sector
• Ownership of marketing as a domain, working closely with the sales team and the founders, with a clear path to a leadership role as the team grows
• A lot of freedom in how you work, and the tools you need to do it
• Competitive compensation
• Wellness allowance (friskvårdsbidrag) of 5 000 SEK per year
• An international, dynamic team, and a seat with us at our new offices on Strandvägen in central Stockholm