Head of Marketing

Arkion; Stockholms län; Vor Ort; SEK 900.000 - 1.500.000; Vollzeit

Zusammenfassung

Arkion, a Stockholm-based grid intelligence company, is seeking Head of Marketing to own end-to-end marketing. You will lead pipeline generation, regional go-to-market for the Americas and Europe, and shape Arkion's brand as it scales.

You will build a lean marketing engine using AI, freelancers and partners, collaborating with sales, product and customer delivery. This role offers growth to lead a larger function and help define a new global category.

Qualifikationen

• Solid experience in B2B marketing, ideally in SaaS, tech or industrial markets with long sales cycles.
• Proven hands-on results in demand generation, ABM or pipeline marketing.
• Comfortable with CRM, marketing automation and data; think funnels and conversions.
• AI-native way of working and daily use of AI tools to boost output.
• Excellent written and spoken English; Swedish a plus.

Aufgaben

• Plan and run ABM and pipeline marketing; own marketing-sourced and -influenced pipeline.
• Build and execute regional GTM for Europe and the Americas, with partner marketing.
• Own events and thought leadership; position Arkion's CTO as a leading voice.
• Own messaging, website, case studies and content; use AI and freelancers to scale.
• Provide sales with decks, references and competitive material.
• Define and report marketing KPIs in the CRM; report to CEO and board.
• Manage budget, agencies and freelancers for ROI.

Kenntnisse

B2B marketing

Demand generation

ABM

CRM

Marketing automation

AI-native workflows

English proficiency

Ownership

Growth mindset

Commercial acumen

Energy/infra/tech interest

Tools

Salesforce

HubSpot

Marketo

Jobbeschreibung

Arkion is a Stockholm-based grid intelligence company. Our AI platform helps electric utilities understand, inspect and maintain their power grids faster and more safely.

Electrification requires the world's grids to be expanded and modernized at a pace never seen before. Arkion sits at the center of that shift. We already work with leading transmission and distribution system operators across Europe, North America and South America.

We are proven, and we are now entering a strong growth phase with expansion in North and South America. The category we operate in is being defined right now. Whoever defines it will lead it.

The role

As Head of Marketing, you own Arkion's marketing end to end, and your primary measure of success is pipeline. You are our only dedicated marketer, which means real ownership: you set the plan, run the execution and are accountable for the results.

You work closely with sales, customer delivery and product. You will build a lean, high-output marketing engine that uses AI, freelancers and partners to deliver at a scale well beyond one person.

This is a role for someone who wants to grow with the company. The scope and mandate will expand as Arkion scales.

What you'll own

• Pipeline generation. Plan and run account-based marketing against defined target accounts, together with sales. Own marketing-sourced and marketing-influenced pipeline.
• Regional go-to-market. Build and execute the marketing plan for our expansion in North and South America, including partner marketing with our regional partners.
• Events and thought leadership. Own our event calendar and position Arkion's experts, including our CTO, as the leading voices in grid intelligence.
• Content and brand. Own messaging, website, case studies and content production. Use AI tools and freelancers to deliver quality at speed.
• Sales enablement. Make sure sales has the decks, one-pagers, references and competitive material needed to win.
• Measurement. Define and report marketing KPIs in the CRM, with clear reporting to the CEO and the board.
• Budget and partners. Manage the marketing budget, agencies and freelancers with a focus on return on every krona spent.

Your first 12 months

• First 90 days. Deliver a core sales enablement kit that the sales team actually uses. Set up marketing KPIs and reporting in the CRM. Present a 12-month marketing plan with targets, budget and priorities.
• By month 6. Account-based programs running against priority accounts in Europe and the Americas. A predictable event and content cadence in place. Measurable marketing contribution to pipeline, reported monthly.
• By month 12. Marketing is a reliable pipeline engine with targets set and met. Regional launches in North and South America executed. Arkion clearly recognized as a leading voice in grid intelligence among target customers.

What we're looking for

Competence

• Solid experience in B2B marketing, ideally in SaaS, tech or industrial markets with long sales cycles.
• Proven, hands-on results in demand generation, ABM or pipeline marketing. You can show what you delivered, not just what you planned.
• Comfortable with CRM, marketing automation and data. You think in funnels, conversion rates and pipeline.
• AI-native way of working. You use AI tools daily to multiply your output.
• Excellent written and spoken English. You can present confidently to customers and executives. Swedish is a plus.
• Strong drive and ownership. You deliver without waiting to be told.
• A clear growth trajectory and the ambition to take on a larger leadership role over time.
• Commercially minded. You see marketing as a revenue function and enjoy working closely with sales.
• Curious about energy, infrastructure and technology, and motivated by work that matters.

Why Arkion

• Real mandate. You own marketing, work directly with the CEO and see the impact of your work in the business.
• A growth path. The role is designed to grow as Arkion scales, with the opportunity to build and lead a larger marketing function.
• A category to define. You get to shape how a new global category is positioned, from Stockholm to three continents.
• Work that matters. Reliable, modern power grids are a prerequisite for electrification and the energy transition.

Practicalities

• Location: Stockholm, on-site at our office
• Reports to: CEO
• Employment: Full-time, permanent
• Start: As soon as possible