Performance Marketing Specialist

Vekst AB; Göteborgs kommun; Hybrid; SEK 420,000 - 560,000; Full time

Benefits offered by this job

Wellness allowance

Course budget

Extra vacation

Parental pay

Pension plan

Insurance coverage

Employee bike program

Phone choice: iPhone/Android

Job summary

Vekst is a digital agency that develops digital strategies, creates operational action plans, and executes campaigns for global B2B clients from Gothenburg. We are looking for a Performance Marketing Specialist to shape cross‑channel strategies, manage campaigns on Meta, Google Ads, and LinkedIn, and analyze results to drive growth.

You will also handle follow-up and optimization, stay ahead of industry trends, and collaborate with clients in a dynamic, growth‑minded team.

Qualifications

• Professional experience in digital marketing with hands-on digital advertising.
• In-depth knowledge of Meta and/or Google Ads; experience with LinkedIn, TikTok, Snapchat is a plus.
• Experience in analyzing digital advertising performance using Google Analytics; familiarity with other analytics tools is a plus.
• Agency experience and/or working with multiple brands simultaneously.

Responsibilities

• Plan, execute, and optimize digital campaigns across paid social and/or paid search.
• Actively analyze, identify improvement opportunities, and report on customer behavior and campaign outcomes.
• Advise on optimization and strategies for clients' digital marketing investments.
• Participate in client meetings, especially startup- and follow-up meetings.
• Stay updated on industry trends and develop your skills and knowledge of new platforms.

Skills

Digital marketing

Meta Ads

Google Ads

LinkedIn Ads

Analytics

Google Analytics

Agency experience

Client management

Job description

Department: Performance & Media |Location: Gothenburg |Employment type: Full-time

Vekst is a digital agency that develops digital strategies, creates operational action plans, and executes measurable, high-impact campaigns. We specialize in driving performance for large, global B2B companies. The combination of our strategic depth and tactical expertise allows us to deliver solutions that make a difference for our clients.

The role

Your mission is to help our clients achieve their digital business goals while identifying opportunities to improve their digital presence. In practice, this means working on overarching channel strategies, acting as a consultant in client projects, and planning, managing, and optimizing digital campaigns.

The projects you'll work on primarily focus on advertising through Meta, Google Ads, and LinkedIn. However, nearly all projects include advertising on other platforms such as TikTok, Snapchat, Microsoft Advertising, or Pinterest. As a Performance Marketing Specialist, you'll also handle the follow-up and analysis of campaigns you're involved in or leading.

Key responsibilities:

Plan, execute, and optimize digital campaigns across various advertising platforms within paid social and/or paid search..

Actively analyze, identify improvement opportunities, and report on customer behavior and campaign outcomes.

Advise on optimization and strategies for clients' digital marketing investments.

Participate in client meetings, particularly startup-, and follow-up meetings.

Stay updated on industry trends, continuously develop your skills, and gain knowledge of new technologies and platforms.

About you

To succeed in this role, you need to be curious about new trends and willing to challenge both yourself and established solutions. A desire to understand the bigger picture of business and the customer journey is equally important. At Vekst, we work closely on client projects and with our clients, so enjoying collaboration is key to thriving with us.

Requirements:

Professional experience in digital marketing, with hands-on work in digital advertising.

In-depth knowledge of advertising on Meta and/or Google Ads is required; experience with additional platforms such as LinkedIn, Tiktok, Snapchat is a big plus.

Experience in analyzing and tracking digital advertising performance using Google Analytics is required; familiarity with additional analytics tools is a plus.

Agency experience and/or working with multiple brands simultaneously is a bonus.

As a digital agency, we work on organizational change projects and digital marketing with companies with complex business and sales processes, often on a global scale. The unique combination of assignments, clients, and our understanding of strategy and tactics allows us to offer and deliver something that genuinely makes a difference for our clients. We promise our clients to add a success factor for their growth and development. As an employee at Vekst, you are our most important factor in achieving this, regardless of your role.

We want you to grow your expertise and enter new roles while working at Vekst. You will get full ownership over your future career, and to support you Vekst will help you set the framework and create formats for growth. You take responsibility for your development plan, define your own goals and how to allocate your personal education budget.

During your time at Vekst, we promise you will gain valuable insights and experiences that will stay with you throughout your life and career. Vekst wants to be a success factor in your career.

Some of our benefits

Wellness allowance

5,000 SEK/calendar year. We believe that if you feel good, you do a good job. So make sure to take full advantage of your wellness budget!

15,000 SEK/calendar year per employee to spend on external courses, plus time for professional development during work hours.

Additional vacation

You have an extra week of vacation and three whole days offbefore some of the public holidays in Sweden.

Parental pay

Pension

Vekst offers a favorable pension plan. You receive counseling once a year, and you also have the option to salary sacrifice.

Insurances

Health, life, and security insurance. We will share more details about this when you start your employment.

Employee bicycle

Purchase a bike through salary sacrifice - good for your health and good for the environment! We have several partners when it comes to bicycles, so you can find your favorite, whether it's made of carbon fiber or has a battery.

You can choose between an iPhone and an Android phone. We always have a well-stocked snack fridge and snack cabinet, and you have access to both a masseur and an osteopath. We do a lot of activities together, such as lunches, after-work events, and other fun things!