Product Marketing Manager

Lime Technologies; Lunds kommun; On-site; SEK 900,000 - 1,100,000; Full time

Benefits offered by this job

Collective agreement

Six weeks’ holiday

Wellness allowance

Pension

Growth opportunities

Job summary

Lime Technologies is seeking a Product Marketing Manager for Lime CRM at our Lund headquarters. You’ll shape messaging, value propositions and GTM plans across Europe, working with product, sales and marketing to drive awareness and pipeline.

You’ll translate features into customer benefits, craft enablement materials, and track market trends to inform strategy. Fluency in Swedish and English is required, with a collaborative mindset and a passion for great product experiences.

Qualifications

• Bachelor's degree in marketing, business or similar.
• Minimum 5 years of experience in a similar role.
• Proven product marketing experience from an international SaaS or tech company, including GTM strategies and launches.
• Strong project and stakeholder management, used to leading complex cross-functional projects.
• Strategic and data-driven, with a track record of making decisions and executing them at pace.
• Able to explain complex ideas clearly and simply, in writing and in front of a room.
• Comfortable with tools such as CRM, marketing automation, a website CMS (e.g. WordPress) and AI tools like Claude
• Curiosity and passion about the difference great products make to customers’ everyday work, with a genuine technical interest and acumen.
• A team player who enjoys working across departments
• Fluent in Swedish and English both spoken and written

Responsibilities

• Own the value propositions, messaging and proof points that set Lime CRM apart
• Turn key features into customer-facing benefits across our channels
• Plan and run end-to-end launches with Product Management and Sales for both new, and own the GTM planning
• Equip sales with pitch decks and enablement material
• Collaborate with the marketing team to create content and product campaigns in to drive awareness and leads
• Track market trends, customer needs and competitors to inform positioning and product strategy
• Measure and report on the impact towards set product marketing initiatives and targets
• Build AI workflows into how we do product marketing, for more efficiency, quality and scale

Skills

Product marketing

GTM strategies

Cross-functional leadership

Data-driven decisions

Stakeholder management

Communication

Swedish & English fluency

Education

Bachelor's degree in marketing, business or similar

Tools

CRM

Marketing automation

WordPress CMS

AI tools (Claude)

Job description

It's never been a more exciting time to start working for us at Lime! Lime is expanding, from the CRM sweetheart of Sweden to becoming the best in the Nordics and the rest of Europé in our focus industries. We help companies build stronger customer relationships with spot-on software for the entire customer journey, human expertise and powered by AI. Now we’re on the hunt for a Product Marketing Manager for Lime CRM who shares our passion for driving growth and innovation.

The role

You’ll be the architect behind how Lime CRM is positioned and talked about. Working closely with product management, sales and the rest of marketing, you’ll turn features into benefits and stories that land with our audience, and bring them to life on our website and in our other channels. You’ll combine creativity with analytics to build product marketing that informs, inspires and generates pipeline.

What You’ll Do

• Own the value propositions, messaging and proof points that set Lime CRM apart
• Turn key features into customer-facing benefits across our channels
• Plan and run end-to-end launches with Product Management and Sales for both new, and own the GTM planning
• Equip sales with pitch decks and enablement material
• Collaborate with the marketing team to create content and product campaigns in to drive awareness and leads
• Track market trends, customer needs and competitors to inform positioning and product strategy
• Measure and report on the impact towards set product marketing initiatives and targets
• Build AI workflows into how we do product marketing, for more efficiency, quality and scale

Kvalifikationer

Experiences & Skills

• Bachelors degree in marketing, business or similar
• Minimum 5 years of experience from a similar role
• Proven product marketing experience from an international SaaS or tech company, including GTM strategies and launches
• Strong project and stakeholder management, used to leading complex cross-functional projects
• Strategic and data-driven, with a track record of making decisions and executing them at pace
• Able to explain complex ideas clearly and simply, in writing and in front of a room
• Comfortable with tools such as CRM, marketing automation, a website CMS (e.g. WordPress) and AI tools like Claude
• Curiosity and passion about the difference great products make to customers’ everyday work, with a genuine technical interest and acumen.
• A team player who enjoys working across departments
• Fluent in Swedish and English both spoken and written

Who will you be working with?

You’ll join a team of 16 at our headquarters in Lund, with expertise in SEO/GEO, graphic design, copywriting, performance marketing, web, customer marketing, partnerships and field marketing. We create most content centrally and activate it locally with field marketers across our European offices. You’ll work closely with product management and with sales and marketing teams throughout Europe. We run many projects in parallel, love bouncing ideas around and like having fun together.

What We Offer

A great culture where having fun and performing go hand in hand. When we reach our goals, everyone is invited to a big summer party. There’s also a Christmas party, breakfast every Monday, “gofika” on Fridays, and wellness and activity groups.

• Collective agreement
• Six weeks’ holiday
• Wellness allowance
• Pension
• Great opportunities to grow