EMEA Field Marketing Lead — AI Cloud Growth

Verda; Stockholms kommun; Hybrid; SEK 991,000 - 1,322,000; Full time

Job summary

Verda, a European AI cloud company, seeks a senior field marketer to own the EMEA GTM motion end to end, from strategy through execution. You''ll define the regional plan, run programs, and be accountable for pipeline in diverse, technically sophisticated markets.

You will partner with EMEA sales leadership, shape joint go-to-market plans, run field events, ABM and demand generation, and coordinate with content, partner and product marketing to deliver cohesive programs that influence revenue.

Qualifications

• 8+ years in field marketing or demand gen in enterprise B2B tech.

Responsibilities

• Define and own the EMEA field marketing strategy: the regional approach to pipeline generation, in-market presence, and customer engagement, aligned to revenue priorities.
• Build and run an integrated regional marketing calendar spanning field events, executive programs, ABM, and demand generation.
• Plan and execute regional events end to end — executive roundtables, roadshows, conferences, webinars — including theme, logistics, vendor management, sales staffing, follow-up, and reporting.
• Run 1:1, 1:few ABM programs against the region's priority accounts, partnering with Sales on account selection and activating personalized, multi-channel programs to engage buying groups.
• Serve as the primary marketing stakeholder for EMEA sales leadership — co-developing go-to-market plans, aligning marketing investment to revenue priorities, and maintaining direct alignment on account priorities, campaign promotion, and pre/post-event communication.
• Support deal acceleration with targeted programs, and fold Sales feedback back into execution.
• Execute integrated demand generation across digital, events, email, and third-party channels across the full buyer journey; localize global campaigns for EMEA markets.
• Partner with Growth and Business Development on lead-generating and pipeline-creation programs.
• Work with the partner marketing function
• Coordinate across content, partner, and product marketing to deliver cohesive programs against the accounts that matter most.
• Establish measurement frameworks and reporting cadences connecting marketing activity to pipeline, revenue influence, and account expansion; track pipeline, conversion, ROI, and cost-per-pipeline, and optimize programs and spend with a test-and-learn approach.

Skills

Field marketing experience

Regional marketing

Demand generation

Enterprise B2B tech

ABM

Executive programs

Vendor negotiation

CRM/MA/Analytics

Tools

CRM tools

Marketing automation

Analytics platforms

AI workflows

Job description

Verda, a European AI cloud company, seeks a senior field marketer to own the EMEA GTM motion end to end, from strategy through execution. You''ll define the regional plan, run programs, and be accountable for pipeline in diverse, technically sophisticated markets.

You will partner with EMEA sales leadership, shape joint go-to-market plans, run field events, ABM and demand generation, and coordinate with content, partner and product marketing to deliver cohesive programs that influence revenue.