Principal GenAI GTM Specialist, WWSO

Amazon Web Services (AWS); Stockholms kommun; On-site; SEK 15,000,000 - 21,000,000; Full time

Job summary

AWS seeks a Principal-level GenAI GTM Specialist to drive enterprise GenAI adoption across EMEA. You will own the cross-cutting GenAI transformation narrative spanning Bedrock, architecting use-case led motions that land measurable business outcomes.

You will work with C-suite stakeholders and cross-functional teams to land AI transformation programs, define GTM strategies at scale, and shape product roadmaps with regional customers in mind.

Qualifications

• Deep GenAI knowledge across foundation models and Bedrock.
• Proven track record landing AI transformation programmes in enterprises.
• Strong ability to translate technology into business outcomes at executive level.
• Experience building GTM strategies for enterprise tech at scale.

Responsibilities

• Own the EMEA GenAI GTM strategy end-to-end for Bedrock and related services.
• Land AI transformation in enterprises with transformation roadmaps.
• Engage senior leaders on AI strategy and value realization while working with engineers.
• Build and execute scaled GTM programmes and thought leadership.
• Synthesize regional feedback to influence product roadmaps.

Skills

GenAI

Bedrock

AI transformation

GTM strategy

C-suite presentation

Enterprise sales

Tools

Amazon Bedrock

Job description

Are you a customer-obsessed builder with a passion for helping enterprises unlock transformative value from Generative AI? Do you combine deep technical proficiency in GenAI - foundation models, Amazon Bedrock, agentic architectures - with the business acumen to land AI transformation programmes tied to real customer outcomes? Do you thrive at the intersection of technology strategy and commercial execution? Join the EMEA Go-to-Market Specialist Team to lead the GenAI transformation agenda across one of AWS's highest-growth and most strategic domains.

Are you a customer-obsessed builder with a passion for helping enterprises unlock transformative value from Generative AI? Do you combine deep technical proficiency in GenAI - foundation models, Amazon Bedrock, agentic architectures - with the business acumen to land AI transformation programmes tied to real customer outcomes? Do you thrive at the intersection of technology strategy and commercial execution? Join the EMEA Go-to-Market Specialist Team to lead the GenAI transformation agenda across one of AWS's highest-growth and most strategic domains.
The Worldwide Specialist Organization (WWSO) is part of AWS Sales, Marketing, and Global Services (SMGS). We work backwards from our customers' most complex and business-critical problems to build and execute go-to-market plans that turn AWS ideas into multi-billion-dollar businesses. WWSO teams include business development, specialist solutions architecture, and go-to-market.
This is a Principal-level GenAI GTM Specialist role responsible for driving enterprise Generative AI adoption across EMEA. Rather than owning a single service, you will own the cross-cutting GenAI transformation narrative - spanning Amazon Bedrock, agentic architectures, foundation model strategy, and emerging GenAI capabilities - and translate it into use-case-led motions that land measurable business outcomes in customers.

What We're Looking For

• Deep technical proficiency in Generative AI: foundation models, agentic patterns, and the Amazon Bedrock ecosystem.
• Demonstrated ability to land AI/ML transformation programmes in enterprise customers translating technology capability into business outcomes by use case.
• A blend of technical depth and commercial savvy equally comfortable whiteboarding a Think Big architecture and presenting an AI strategy to a C-suite.
• Experience building and executing GTM strategies at scale in a fast-moving technology domain.
  

Track record of operating as a thought leader and trusted advisor to senior customer stakeholders.

• Ability to thrive in a high-ambiguity, high-velocity environment and shape direction without waiting for permission
• Data-driven approach to prioritization using pipeline data, propensity signals, and market intelligence to focus effort where it matters most
• Experience in enterprise technology sales, solutions architecture, or technical business development with a focus on AI/ML or cloud platforms
• Strong written and verbal communication able to author SLT-level narratives, field-facing plays, and customer-facing positioning with equal fluency
  

Key job responsibilities

• Own the EMEA GenAI GTM strategy end-to-end driving enterprise adoption of Amazon Bedrock and complementary GenAI services through use case led motion, define the narrative, identify high-impact use-case patterns.
• Land AI transformation in enterprises: develop and execute account-level GenAI strategies for priority industries, mapping business priorities to GenAI use cases, building transformation roadmaps, and guiding customers from proof-of-concept to production at scale.
• Operate at the CxO/VP and practitioner level: engage senior business leaders on AI strategy and value realisation while simultaneously working with developers, ML engineers, and architects on technical solution design and adoption patterns.
• Build and execute scaled GTM programmes : design motions including customer roundtables, GenAI workload assessments, use-case workshops, developer engagement, and regional campaigns that create demand and accelerate adoption.
• Thought Leadership : Create packaged deliverables (propensity models, use-case frameworks) and drive enablement that raises the bar across the EMEA field.
• Be the voice of EMEA customers to Product: synthesise regional customer requirements, competitive signals, and adoption blockers into actionable feedback that shapes Amazon Bedrock and GenAI service roadmaps.
• Influence Marketing: co-develop thought leadership, digital campaigns, and customer success stories that position AWS as the platform of choice for enterprise GenAI transformation.
• Drive cross-functional alignment across Specialist, Field, Partner, and Marketing teams to ensure consistent messaging and coordinated execution
  

A day in the life

You will lead the go-to-market strategy for one of the most exciting and high-growth domains in cloud. No two days are the same. You might start your morning on a deep-dive with a Fortune 500 financial services CTO mapping their enterprise-wide GenAI transformation roadmap — identifying the highest-value use cases, from intelligent document processing to autonomous customer service agents. After lunch, you're running a use-case workshop with a major retailer's engineering team, helping them see how Amazon Bedrock can power their next-generation product discovery experience and building the business case to take to their board. Later, you're jumping into a pipeline review with an Area AI/ML sales leader to pressure-test which opportunities are ready to move from pilot to production, before briefing a product team on what EMEA customers need next from Bedrock based on