Head of Marketing – Denmark & Sweden (Remote)

VBET

Danmark

Remote

SEK 1,344,000 - 2,016,000

Full time

8 days ago

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Job summary

VBET seeks a Head of Marketing (DK & SE) to define, develop, and execute a regional marketing strategy across Denmark and Sweden. You will lead data-driven decisions, creative innovation, and high-impact commercial results to shape our brand in key European markets.

You will own P&L and budget, oversee a multi-channel mix (PPC, SEO, CRM, Affiliate, PR, events), and collaborate with Product, Sales, IT, Finance, Risk, Compliance, and Country Managers to drive growth while ensuring compliant,

Qualifications

  • 8–10+ years of progressive marketing experience with 3–5 years in a senior leadership role managing P&L budgets in regulated digital industries.
  • Proven track record of developing marketing strategies that deliver measurable revenue growth and market expansion.
  • Deep hands-on knowledge across full-funnel digital channels (PPC, SEO, Affiliate, CRM, Email, Content) plus traditional media.

Responsibilities

  • Define and execute a holistic regional marketing strategy aligned with commercial targets and brand vision.
  • Own P&L and regional marketing budgets to optimize spend and ROI.
  • Oversee channel mastery across digital and offline channels: PPC, SEO, Social, Affiliate, CRM, PR, events, sponsorships.

Skills

Strategic thinking
Data-driven decisions
Digital marketing
P&L management

Education

Bachelor’s or Master’s degree in Marketing/Business/Communications

Tools

GA4
AppsFlyer
Tableau
Power BI

Job description

VBET seeks a Head of Marketing (DK & SE) to define, develop, and execute a regional marketing strategy across Denmark and Sweden. You will lead data-driven decisions, creative innovation, and high-impact commercial results to shape our brand in key European markets.

You will own P&L and budget, oversee a multi-channel mix (PPC, SEO, CRM, Affiliate, PR, events), and collaborate with Product, Sales, IT, Finance, Risk, Compliance, and Country Managers to drive growth while ensuring compliant,

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