Direct Retail and Store Operations Manager

Dyson GmbH; Stockholms kommun; On-site; SEK 900,000 - 1,300,000; Full time

Benefits offered by this job

Product discount

Life insurance

Fitness allowance

Transit & bike subsidy

Annual leave 30 days

Vacation premium

Private health insurance

Eye care glasses

Employee assistance

Job summary

Dyson GmbH in Stockholm is seeking a Direct Retail and Store Operations Manager to lead performance, growth, and operations of Dyson's direct retail across the Nordics from the Stockholm office. You will build strong store teams, drive commercial results, and translate business priorities into in-store execution while exploring new locations and launches aligned with Dyson's growth strategy.

The role requires proven multi-site retail leadership with a focus on customer experience, brand

Qualifications

• 5+ years of multi-site premium retail management experience.
• Strong commercial and analytical skills with proven results.
• Hands-on leader capable of inspiring and developing teams.

Responsibilities

• Lead and develop Dyson's direct retail stores across Nordics.
• Drive store KPIs: sales, conversion, profitability, ops.
• Ensure best-in-class retail standards and brand presentation.
• Collaborate with cross-functional teams for launches and campaigns.
• Develop store teams through coaching and succession planning.
• Evaluate expansion opportunities and new store openings.

Skills

Multi-site retail management

Analytical skills

Leadership

In-store campaigns

Nordic language fluency

English fluency

Job description

Direct Retail and Store Operations Manager

Summary

Salary : Competitive Job Family : Marketing Generalist Location : Sweden - Stockholm Office

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.We’redriven by progress and thrive on the challenge of relentless improvement.Our team is driven by innovation, collaboration, and a shared commitment to excellence.

The Role

Reporting to the Head of Market andoperatingwithin the Dyson Nordics Retail Team, the Direct Retail and Store Operations Manageris responsible forthe performance, growth, and operational excellence of Dyson's direct retail business across the Nordics.

This role combines strategic leadership with hands-on execution, ensuring our stores deliver exceptional commercial results, outstanding customer experiences, and operational excellence. The role leads and develops store teams, drives retail performance, and translates business priorities into effective in-store execution.

As the owner of Dyson's direct retail channel, the rolealso supports the long-term growth of the business by evaluating expansion opportunities, developing business cases for new locations, and leading the successful launch of new stores when market conditions align with Dyson's growth strategy.

Key Responsibilities

Direct Retail Performance & Operations

Lead and develop Dyson's direct retail stores, ensuring alignment with businessobjectivesand achievement of commercial, customer experience, and operational KPIs.

Drive consistent execution of best-in-class retail standards across all stores, including customer service, visual merchandising, compliance, inventory management, and brand presentation.

Monitor and analyze retail performance,identifyingopportunities to improve sales, conversion, profitability, and operational efficiency.

Partner with cross-functional teams to ensure seamless delivery of retail initiatives, product launches, campaigns, and promotions.

Ensure stores operate efficiently, safely, and in compliance with Dyson policies and procedures.

People Leadership & Capability Building

Lead, coach, and develop Store Managers and retail teams to create a high-performance culture focused on accountability, engagement, and continuous improvement.

Build succession plans and support individual development through coaching, feedback, and targeted learning initiatives.

Partner with the Training Team to ensure teams have the skills, knowledge, and capabilities needed to meet current and future business requirements.

Retail Strategy & Business Growth

Develop and execute retail strategies that support Dyson's commercialobjectivesand long-term market ambitions within the Nordics.

Identifyopportunities to strengthen the direct retail footprint through market analysis, performance reviews, and consumer insights.

Assess potential expansion opportunities by evaluating market demand, commercial viability, customer demographics, and competitive dynamics.

Build and present business cases for new retail locations andleadthe end-to-end execution of approved store openings.

Ensure all growth initiatives align with Dyson's brand positioning, customer experience standards, and long-term business strategy.

Qualifications & Experience

Proven multi-site retail management experience (5+ years), ideally inpremiumconsumer or technology sector.

Strong commercial and analytical skills, witha track recordof delivering results.

Hands-on leader, withdemonstratedability to inspire and develop teams.

Experience driving in-store campaigns, events, and activations.

Fluent in a Nordic language and English.

The Direct Retailand Store operationalManager is empowered to lead their stores like their own businesses, analytical, decisive, bold, and customer obsessed.You’llbe part of shaping our retail future in Nordics; bringing the best of Dyson to life for every visitor.

• Discount on Dyson products
• Life Assurance
• Fitness Allowance
• Subsidized public transport card and bike rental
• 30 days annual holiday
• (Vacation premium of 12% for hourly paid employees)
• Special Leave Vacation as per company policy
• Private Health Insurance (taxable benefit)
• Terminal/Computer Glasses
• Employee Assistance Programme (EAP)

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

In 1978 James Dyson noticed how the air filter in the Ballbarrow spray-finishing room was constantly clogging with powder particles. Then one day he visited a local sawmill and noticed how the sawdust was being removed from the air by large industrial cyclones. Inspired by this, he designed and built an industrial cyclone tower, which removed the powder particles by exerting centrifugal forces greater than 100,000 times those of gravity. Could the same principle work in a vacuum cleaner?