CRM Marketing Manager: Data-Driven Campaigns & Growth

Dbjourney; Stockholms kommun; Sur place; SEK 550 000 - 850 000; Temps partiel

Résumé du poste

Dbjourney is seeking a results-driven CRM Marketing Manager to lead our customer data marketing strategy, developing, implementing, and optimizing CRM campaigns to drive engagement, nurture leads, and increase retention.

The role blends strategic thinking with content creation and data analysis, requiring collaboration across marketing, design, and product teams. Located in Oslo or Stockholm, this temporary position supports our growing customer journey initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of email marketing or digital marketing experience.
• Experience with HTML/CSS for email.
• Proficiency with email platforms: Mailchimp, Ometria, HubSpot, Klaviyo, SFMC.
• Strong copywriting and editing skills.
• Native or fluent English, Norwegian or Swedish speaker.
• Experience with CRM systems and marketing automation.
• Excellent project management and organizational skills.

Responsabilités

• Develop and execute end-to-end email marketing campaigns.
• Manage email marketing calendar and ensure timely delivery.
• Segment email lists based on behaviors, demographics, and engagement.
• Collaborate with content, design, and product teams to create email content and visuals.
• Monitor and analyze campaign performance metrics and optimize accordingly.
• Conduct A/B testing on subject lines, content, and send times.
• Ensure compliance with email marketing laws and best practices.
• Manage and maintain email databases and data hygiene.
• Implement email marketing automation programs.
• Co-own transactional emails with ESPs and external vendors.
• Co-own partner marketing communications and customer journeys.
• Maintain templates and ensure brand tone and voice in campaigns.

Connaissances

Email marketing

Campaign management

A/B testing

Data analysis

Copywriting

HTML/CSS

CRM systems

Project management

Formation

Bachelor's degree in Marketing, Communications

Outils

Mailchimp

Ometria

HubSpot

Klaviyo

Salesforce Marketing Cloud

Description du poste

Dbjourney is seeking a results-driven CRM Marketing Manager to lead our customer data marketing strategy, developing, implementing, and optimizing CRM campaigns to drive engagement, nurture leads, and increase retention.

The role blends strategic thinking with content creation and data analysis, requiring collaboration across marketing, design, and product teams. Located in Oslo or Stockholm, this temporary position supports our growing customer journey initiatives.