CRM & Loyalty Strategy Lead

Lyko; Stockholms kommun; On-site; SEK 550,000 - 900,000; Full time

Job summary

Lyko in Stockholm seeks a CRM & Loyalty Manager to own the CRM framework, contact strategy and loyalty program design across markets. You will shape testing standards and drive data-driven growth with clear revenue focus.

You’ll collaborate with online operations, marketing, web and retail teams to align campaigns, segments and CLV strategies, turning insights into action. You’ll lead cross-functional initiatives and own the strategy for Club Lyko, ensuring a cohesive customer experience across

Qualifications

• 5+ years in CRM or lifecycle marketing in ecommerce or retail, where you’ve owned automated flows and tied them to revenue.
• Hands-on experience with an enterprise marketing automation or CDP platform. Bloomreach? Big plus. Something similar? Works just as well
• Experience from a loyalty or membership program
• Used to working across several markets and channels like email, SMS and push
• Segmentation and A/B testing are part of your everyday toolkit
• You speak and write fluent English. Swedish is a plus

Responsibilities

• Own the CRM framework and contact strategy across markets.
• Set testing approach to standardize CRM experiments.
• Design Club Lyko and measure its impact on loyalty and customer behavior.
• Bring trade, retail and brand together in one communication strategy across channels.
• Follow cohorts, retention, repeat rate and CLV, turning insights into priorities.
• Work closely with web, purchasing, marketing, community, retail media and more.

Skills

CRM strategy

Data analysis

Customer segmentation

Cross-functional collaboration

fluent English

Education

Bachelor's in Marketing or Data

Tools

Bloomreach

CDP platforms

Job description

Lyko in Stockholm seeks a CRM & Loyalty Manager to own the CRM framework, contact strategy and loyalty program design across markets. You will shape testing standards and drive data-driven growth with clear revenue focus.

You’ll collaborate with online operations, marketing, web and retail teams to align campaigns, segments and CLV strategies, turning insights into action. You’ll lead cross-functional initiatives and own the strategy for Club Lyko, ensuring a cohesive customer experience across