Global Loyalty Strategist & Engagement Lead

H&M; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Benefits offered by this job

Staff discount

HIP incentive program

Job summary

H&M is seeking a Loyalty Business Expert in Stockholm within our Global Marketing department to translate loyalty strategy into engaging member experiences globally. You will collaborate across markets to ensure the membership proposition is clear, relevant and consistently executed for customers.

You will combine customer insights with commercial thinking, turning opportunities into actionable concepts, recommendations and clear business requirements.

Qualifications

• Around five years of relevant experience in loyalty, CRM, personalisation, digital customer experience, e-commerce or customer-focused marketing.
• Experience developing customer propositions, journeys or customer-facing experiences into clear concepts and guidelines.
• Experience across brand, marketing, content and digital/physical touchpoints is highly relevant.

Responsibilities

• Develop and evolve loyalty initiatives, benefits, partnerships and member engagement activities.
• Lead loyalty initiatives from strategy to delivery, defining success measures and driving improvements.
• Identify opportunities to strengthen member engagement, retention and business impact with cross‑functional teams.
• Ensure loyalty is integrated across member journeys, marketing communications and customer touchpoints.
• Represent Loyalty in planning forums and partner with CRM, Digital, Retail, Brand, Marketing Steering, Commercial and Tech teams.
• Bring an outside‑in view on loyalty trends and assess opportunities for H&M with clear business rationale.

Skills

Loyalty programs

CRM

Personalisation

Digital CX

E-commerce

Marketing

Job description

H&M is seeking a Loyalty Business Expert in Stockholm within our Global Marketing department to translate loyalty strategy into engaging member experiences globally. You will collaborate across markets to ensure the membership proposition is clear, relevant and consistently executed for customers.

You will combine customer insights with commercial thinking, turning opportunities into actionable concepts, recommendations and clear business requirements.