CRM Data Analytics Lead – Campaign Performance & Growth

ENKL; Stockholms kommun; On-site; SEK 600,000 - 900,000; Full time

Job summary

ENKL in Stockholm seeks a data-driven CRM Data Analyst Manager to track, analyze, and optimize outbound campaigns, marketable consumers, and product registrations across Europe. You will collaborate with Outbound Communications, CRM, Data, Direct Sales and local markets to deliver actionable insights.

Responsibilities include building a standardized CRM performance framework, weekly and monthly reports, and supporting data availability with dashboards and training to enable markets to leverage

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Data Science or related field.
• Proven CRM analytics, campaign performance tracking, or marketing data analysis.
• Strong knowledge of GA4, SQL, Python, data visualisation tools (e.g. Power BI, Tableau, Looker) and CRM platforms.
• Ability to translate complex data into clear insights and actionable recommendations.
• Strong collaboration skills, with experience working with cross-functional and international teams.

Responsibilities

• CRM Campaign Performance & Insights: develop a standardized CRM performance tracking framework to measure engagement, conversions, and ROI across all campaigns.
• Deliver weekly and monthly performance reports with clear insights and recommendations for campaign optimization.
• Support experimentation initiatives by analyzing test results and providing data-driven recommendations.
• Track and report on Marketable Consumers, ensuring growth through improved visibility and optimization initiatives.
• Collaborate with the Data Team to design and implement dashboard enhancements for real-time tracking of Marketable Consumers and Product Registrations (Country, Touchpoint, Spending Group).
• Build and maintain a centralized CRM data repository with clear definitions and access guidelines.

Skills

SQL

Python

Power BI

Tableau

Looker

GA4

Education

Bachelor’s degree in Marketing, Business Analytics, Data Science or related field

Tools

GA4

CRM platforms

Job description

ENKL in Stockholm seeks a data-driven CRM Data Analyst Manager to track, analyze, and optimize outbound campaigns, marketable consumers, and product registrations across Europe. You will collaborate with Outbound Communications, CRM, Data, Direct Sales and local markets to deliver actionable insights.

Responsibilities include building a standardized CRM performance framework, weekly and monthly reports, and supporting data availability with dashboards and training to enable markets to leverage