CRM Analytics Specialist: Customer Insights & Personalization

Scandic Hotels; Stockholms kommun; On-site; SEK 600,000 - 760,000; Full time

Job summary

Scandic Hotels is seeking a Customer Analytics Analyst focused on CRM. You will analyze customer behavior across the guest journey, develop dashboards in Power BI/Tableau, and support CRM activation with data-driven insights. The role requires collaboration with CRM & Marketing Automation and other commercial teams.

The position is full-time in Sweden, reporting to the Head of CRM & Marketing Automation. Fluency in Swedish and English is essential, with a minimum of 3 years in analytics or

Qualifications

• Degree in computer science, statistics, mathematics, or a related field.
• Strong knowledge of SQL and experience working with large datasets and complex data models.
• Experience with dashboarding tools such as Power BI or Tableau.
• Experience in building dashboards and analyzing predictive models (e.g., churn, lifetime value, value segmentation).
• Ability to translate data findings into clear insights and recommendations for stakeholders.

Responsibilities

• Analyze customer data to produce insights supporting CRM and marketing activation.
• Develop and maintain dashboards with Power BI or Tableau.
• Build predictive models like churn prediction and customer lifetime value.
• Translate analytics into actionable recommendations for CRM and engagement initiatives.
• Collaborate with CRM & Marketing Automation and other commercial teams to integrate insights into strategies and activation.

Skills

SQL

Data analysis

Fluent in Swedish and English

Education

A degree in computer science, statistics, mathematics, or a related field

Tools

Power BI

Tableau

Snowflake

Salesforce Data360

Job description

Scandic Hotels is seeking a Customer Analytics Analyst focused on CRM. You will analyze customer behavior across the guest journey, develop dashboards in Power BI/Tableau, and support CRM activation with data-driven insights. The role requires collaboration with CRM & Marketing Automation and other commercial teams.

The position is full-time in Sweden, reporting to the Head of CRM & Marketing Automation. Fluency in Swedish and English is essential, with a minimum of 3 years in analytics or