Creative Lead, Digital Experience & Brand Impact

H&M; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Benefits offered by this job

Staff discount

HIP program

Birthday off

Job summary

H&M Group seeks a Creative Lead, Digital Experience to join the Creative Development team in Stockholm, shaping the digital store experience with strategy and creativity. You will turn ambition into clear concepts that drive brand impact, user engagement and commercial success.

You will lead core creative directions, guide visuals, and ensure cohesive execution across platforms with internal teams and external partners. This is a full-time role based in Stockholm.

Qualifications

• 8+ years of experience in digital creative or design roles.
• A degree in Design, Communication, Strategy, or related field.
• Strong design judgement across digital UI/UX and visual systems.
• Ability to balance brand ambition, usability, and commercial impact.
• Clear communication across Creative, Product, and Commercial teams.

Responsibilities

• Frame ambition into clear creative direction.
• Shape core creative concepts and narrative direction.
• Translate creative intent into design principles for visual identity.
• Lead execution and ensure coherence across products and platforms.
• Provide creative leadership to internal teams and partners.

Skills

Digital design

Brand strategy

UI/UX design

Creative direction

Communication

Education

Design degree

Tools

Adobe Creative Suite

Job description

H&M Group seeks a Creative Lead, Digital Experience to join the Creative Development team in Stockholm, shaping the digital store experience with strategy and creativity. You will turn ambition into clear concepts that drive brand impact, user engagement and commercial success.

You will lead core creative directions, guide visuals, and ensure cohesive execution across platforms with internal teams and external partners. This is a full-time role based in Stockholm.