Global Social Community Lead

H & M Hennes & Mauritz Gbc AB; Stockholms kommun; On-site; SEK 480,000 - 600,000; Full time

Job summary

H&M is seeking a Community Manager to grow and engage its online community across social and digital channels. You will act as the brand voice in conversations, fostering meaningful interactions that strengthen relationships and build long-term affinity.

You will collaborate with Creative, Customer Service, Marketing and Analytics to ensure consistent customer journeys and relevant experiences, driving engagement and brand loyalty in a fast-paced, international environment.

Qualifications

• 3–5 years of experience managing online communities and social media engagement.
• Experience with social listening and sentiment analysis.
• Ability to translate data into actionable recommendations.
• Excellent written communication with adaptable brand voice.
• Strong collaboration across cross-functional teams.

Responsibilities

• Manage day-to-day community engagement across social platforms with authentic interactions.
• Monitor conversations and cultural moments to identify opportunities for participation.
• Maintain a consistent brand voice across all community interactions.
• Provide insights to internal teams to influence content and campaigns.
• Use sentiment and performance data to optimise engagement strategies.
• Collaborate with marketing and customer service for a seamless journey.
• Support social-first marketing by strengthening community relationships and loyalty.

Skills

Community management

Social media engagement

Analytical mindset

Stakeholder management

Brand voice

Digital marketing

Tools

Social listening tools

Sentiment analysis tools

Job description

H&M is seeking a Community Manager to grow and engage its online community across social and digital channels. You will act as the brand voice in conversations, fostering meaningful interactions that strengthen relationships and build long-term affinity.

You will collaborate with Creative, Customer Service, Marketing and Analytics to ensure consistent customer journeys and relevant experiences, driving engagement and brand loyalty in a fast-paced, international environment.