Senior Digital Commercial Analytics Analyst

H&M; Stockholms kommun; On-site; SEK 600,000 - 900,000; Full time

Benefits offered by this job

Staff discount

Wellness benefits

Parental support

Job summary

H&M is seeking a Business Analyst to join the Digital Commercial Analytics team in Stockholm. You will combine commercial understanding with analytical expertise and stakeholder collaboration to identify opportunities, evaluate performance and support sustainable growth across the digital business.

You will translate data into insights, develop business cases and partner with global and local stakeholders to strengthen decision-making.

Qualifications

• 5+ years in business analysis or analytics.
• Strong understanding of digital business, e-commerce and customer behaviour.
• Strong analytical capabilities with complex datasets.
• Understanding of commercial performance drivers and digital KPIs.
• Experience using AI-enabled tools and automation to enhance analysis.
• Excellent communication and stakeholder management skills.
• Familiarity with analytical tools and platforms such as Power BI, Excel, BigQuery.

Responsibilities

• Analyse digital and commercial performance to identify opportunities, risks and growth drivers.
• Turn strategic business questions into actionable insights and recommendations through customer, sales and behavioural analysis.
• Develop business cases and support prioritisation of initiatives and investments.
• Conduct deep-dive analyses to understand customer behaviour and drivers behind performance.
• Partner with QCP to develop, maintain and evolve frameworks, tools and guidelines.
• Drive best practices, analytical frameworks and capability development for Commercial Analysts across Sales Markets.
• Provide analytical support and insights related to post-purchase customer experience, fulfilment, returns and behaviour.
• Support business reviews, hindsight analyses and strategic planning through fact-based recommendations.
• Contribute to development of analytical methods, tools, technologies and ways of working.

Skills

Business analysis

Commercial analytics

Stakeholder management

AI-enabled tools

Data analysis

Tools

Power BI

Excel

BigQuery

Job description

H&M is seeking a Business Analyst to join the Digital Commercial Analytics team in Stockholm. You will combine commercial understanding with analytical expertise and stakeholder collaboration to identify opportunities, evaluate performance and support sustainable growth across the digital business.

You will translate data into insights, develop business cases and partner with global and local stakeholders to strengthen decision-making.